​​As the luxury travel landscape becomes increasingly competitive, destinations are thinking more strategically about how they can showcase the diversity of their nature-based and cultural offerings. For Abu Dhabi, this means spotlighting Saadiyat Island, a vibrant leisure, residential, business, and cultural hub. -Abu Dhabi Department of Culture and Tourism Read more ›
9
As more and more travelers turn to short-form content for trip discovery and inspiration, the stage is set for destination marketing organizations (DMOs) to fully embrace this popular format as the most effective way to engage with today’s audiences. -CrowdRiff Read more ›
24
Flexibility and unique experiences are driving renewed interest in timeshares, particularly among millennial and Gen X owners. So, what’s the appeal? It’s about being a member of a vacation club with exclusive perks rather than an owner of a specific property for the same week year after year. -ARDA Read more ›
24
Banks such as JPMorgan Chase, Capital One, and Citi already have the customer base to appeal to travelers with attractive booking offers, cash back, and points, without having to ante up big for marketing like online travel agencies and hotels. The prospects for banks, with a history clunky travel portals, will hinge on value proposition, user experience and execution. -Dennis Schaal Read more ›
2
TikTok is chipping away at Google's travel dominance one 30-second dance at a time. Travel marketers eager to bypass search engines have an opportunity to do so with this new social media platform. -Seth Borko and Dawit Habtemariam Read more ›
12
It will be easy for airlines to make money in 2023, but if they can’t get costs under control it could set the tone for the future. -Jay Shabat and Edward Russell Read more ›
0
The labor vulnerabilities in travel that emerged from the shadows of the pandemic, from pilot shortages, to travel agents aging out, to low-earning wage workers choosing to opt out, have given rise to new strategies to fill the void. -Sean O'Neill Read more ›
3
This year will be one of action for the travel industry on the climate. But don’t expect radical changes, rather incremental steps and greater alignment as the industry attempts to shake off its negative image. -Matthew Parsons Read more ›
77
While emotion has always been a part of marketing, appealing to people's feelings has become more central because factors such as changing guest expectations and the rise of new technologies have undermined hotels' customary approach to branding. -Aishwarya Agarwal Read more ›
2
The oft-heard rhetoric that India is the next China may finally hold true for travel’s outbound industry as Chinese look at international travel more skeptically. -Peden Doma Bhutia Read more ›
18
A new tier of ultra-luxury has jumped out from the broader commoditized luxury category into a sphere of its own. Brands like Aman and Bvlgari Hotels are catering to the upper echelons of global wealth. As these top-of-the-strata services cost more than ever, an arms race is unfolding for the staff, product, and experience that can keep pace with lofty daily rates and steep checks. -Matt Heidkamp Read more ›
11
Travel processing delays will stifle and restrict the international growth and connection ambitions of destinations, tour operators, event planners and other travel practitioners. They will have to adapt to the protracted loss of many markets in Africa, Asia and Latin America. -Dawit Habtemariam Read more ›
2
World health officials urging flyers to mask up again is a loud reminder the fight against Covid is far from over despite travelers' eagerness to put the pandemic — and masks on planes — firmly behind them. -Sherry Sun Read more ›
17
China is not taking other destinations enacting new travel restrictions on its citizens lying down, eager to punish those nations doing so. But denying visas to travelers from lucrative markets is the last thing its tourism industry, far from recovered from the pandemic, needs. -Rashaad Jorden Read more ›
3
It's no small feat for Loes Dingemans to grow a boutique hotel chain to six properties during a pandemic. But she faces high barriers to expanding the Pillows brand across Europe. -Sean O'Neill Read more ›
3
Today’s edition of Skift’s daily podcast looks at global airline traffic, Thailand’s Russian influx, and Peru’s conflict toll. -Jason Clampet Read more ›
3
China's pre-Covid annual tourism spend was an estimated $255 billion. It now offers a lifeline to hard-hit businesses in Asia, who believe the rewards far outweigh the risks, as the Chinese traveler returns. -Selene Brophy Read more ›
0
Sonder will have to see if it can make its pricing competitive while eliminating cleaning fees as a separate guest charge. There could be some reputational upside if the financials work out. -Dennis Schaal Read more ›
2
As we continue to navigate the hospitality industry post-pandemic, Skift is gathering leaders from across the sector for this single-day event in London to discuss the future of accommodations, how new consumer behaviors are dictating change across the industry, and the continued blurring of hotels and short-term rentals on guest itineraries. -Nicole Meyer Read more ›
43
A pioneering female-focused private equity fund has backed a management buyout at Johannesburg's Club Travel Corporate, and it’s a sign of more things to come across Africa, according to its CEO. -Matthew Parsons Read more ›
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01.01.2026 05:32
Last update: 05:25 EDT.
News rating updated: 12:20.
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