The Skift Takeaway SKIFT FORUM ASIA 2026 AMA: What Must Travel Do Today To Be AI-Ready? OMRI MORGENSHTERN, CEO, AGODA Moderated by Rafat Ali, Skift THE ARGUMENT Morgenshtern’s case is that the industry is still having the wrong conversation about AI. Vibe coding? Every engineer is doing it. The real lift now comes from agentizing […] Read more ›
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You can be sure that Agoda is far ahead of 95% of the travel industry in reimagining its business using multiple AI agents from the ground up. But will it be enough if some of the LLMs crack travel booking? Read more ›
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Airlines have turned to partnerships in recent years to boost their loyalty programs as they focus more on high-spend travelers. Loyalty programs and high premium demand have fueled much of the industry’s profits since the pandemic. Read more ›
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The most digitally ambitious airline start-up in a generation is going on sale the old-fashioned way: through the OTAs. Read more ›
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Minor Hotels is in the final planning phases of a private jet experience under its Anantara luxury brand, with a launch targeted for 2027, Ian Di Tullio, the company’s chief commercial officer told Skift exclusively on Wednesday. Di Tullio said the company is “looking at jets” as part of a broader effort to offer travelers […] Read more ›
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Progress in the U.S. has been a very long slog for Booking, but it's finally starting to show some positive results. Read more ›
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JetBlue executives are continuing to push their growth plans, but aren’t shy about admitting that it’s a tough operating environment. Read more ›
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When Bahrain, Ajman, and Dubai introduce relief measures within weeks of each other, it points to something broader than routine policy support. Read more ›
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Hilton wants AI platforms to need it more than it needs them. That's a bold position for a company still describing its tools as “early days.” Read more ›
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The ultra-luxury market has spent a decade chasing the same guest. That's become a problem. Read more ›
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Intrepid Travel is proving that you can build a mission-driven travel company and still be more profitable than ever. In this Skift Take Sessions episode, Wil Slickers tees up a Skift Global Forum conversation moderated by Skift Editor-in-Chief Sarah Kopit with Intrepid Travel CEO James Thornton. Read more ›
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Headline tourism numbers undersell how hard the international slowdown is hitting U.S. vacation rentals. Read more ›
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Oman’s new licensing framework is overdue — but a six-month compliance window will sort operators by resources, not quality. Read more ›
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Climate strategy in travel now sits firmly inside cost control and risk management. Energy, water, infrastructure, and location decisions are shaping margins and asset value. The market still undervalues the companies that moved early. Read more ›
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Cruise marketing has long leaned on glossy brochures and TV spots. Virgin Voyages is turning its focus to bookings stemming from someone's For You page. Read more ›
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Major European airline bosses want stronger protection from Gulf rivals. Sir Tim's message? You had decades to compete, and chose North America instead. Read more ›
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Booking.com's Laura Houldsworth brings hard data and regional authority to a conversation that every operator, platform, and investor with APAC exposure needs to be at Skift Asia Forum for. Read more ›
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A lot of companies are seeing strength among premium customers and hesitancy at lower rungs, but American Express skews toward the upper echelon. Read more ›
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The Middle East was the world’s second-fastest growing tourism region in 2025 — and then February 28 happened. Read more ›
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Budget airlines are turning to the Trump administration for aid as high fuel costs threaten their ability to stay in business. Read more ›
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22.07.2026 06:02
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