Twitter has emerged as a potential buyer for TikTok’s US operations. The news follow Microsoft recently acknowledging that it had been in talks with TikTok to possibly purchase the business. According to The Wall Street Journal, Twitter is in talks with TikTok about purchasing its US and possibly UK business. Meanwhile, Microsoft would be interested in acquiring the US, Canadian, Australian and New Zealand business. However, Microsoft is rumoured to... Read more ›
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Although Google Play users spend 1.4 trillion minutes playing mobile games per month, in-app purchases are still not a dominant part of developers’ revenue streams. Some 96% of app users will never make an in-app purchase on a mobile game. To address this shortcoming, Google recently introduced Rewarded Interstitials at the Think Games China event. The new advertising format aims to help developers increase in-app engagement by showing rewarded ads... Read more ›
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WhatsApp is currently testing a feature that is meant to help users stop the spread of misinformation by allowing them to check if forwarded messages are valid. When a message is forwarded, users can now employ the ‘Search the Web’ function to automatically find similar results and news stories online. The forwarded message is verified against credible news sources. When users get sent a message from people who are not... Read more ›
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TikTok is among the most popular and fastest growing apps globally, having reported two billion downloads in May 2020. As the popular short-video platform continues to expand its products and services for marketers and advertisers, MediaKix has analysed the top hashtags according to views. The findings are particularly useful for influencer marketing campaigns. The largest category in terms of views was entertainment with 535 billion views; combining hashtags such as... Read more ›
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When it comes to mobile shopping, it’s not difficult to see why COVID-19 lockdowns would have resulted in a spike in shopping app downloads. With more people than ever before locked into their homes, online orders and home deliveries have peaked. Now, new data from App Annie has revealed the top 10 North American shopping apps during Q2 2020 by monthly active user growth. Similar to the UK, Amazon ranked... Read more ›
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AppSamurai, the mobile growth platform, has unveiled the winners of its global Resilience Grant launched in May. The grant aims to support mobile app publishers with an award of up to $10,000 in advertising spending for user acquisition campaigns. All developers needed to do was to show that their apps supported mental and emotional wellbeing as coronavirus lockdowns were sweeping the nations. The list of winners, judged by a panel... Read more ›
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The last few years have seen the rapid rise of video streaming apps such as Netflix, Hulu and HBO Now. Many of these mobile apps have attracted millions in subscribers. With coronavirus fears forcing people into lockdown, the percentage of people streaming shows on Twitch and co. grew rapidly. Amazon Twitch noted a 31% rise in viewers from 33 million in early March to 43 million by the end of... Read more ›
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Though we’ve known Reels was coming to Instagram for quite some time now, the popular photo app this week officially unveiled the new feature. In an introductory blog post, Instagram described Reels as a way to create and share fun videos with friends. Touted as a TikTok competitor, Reels lets users create 15-second video clips edited together from multiple clips. Users can also add music from a sound library Instagram... Read more ›
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Most popular sources
Business Insider
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21% 8 |
Gizmodo
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12% 6 |
The Verge
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7% 0 |
Eurogamer.net
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7% 2 |
Tom's Hardware
|
7% 4 |
| View sources » | |
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02.10.2024 08:36
Last update: 08:31 EDT.
News rating updated: 15:33.
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