Adsbalance, a mobile performance marketing agency based in the UK and Russia, is opening the office in the United States. We have been working with the US brands almost from the start of our journey in 2017 (including Amazon, Aura, PerBlue, Mesmerize, etc.) and managed to bring more than 5,000 000 app users for our clients. In the past few months we realized we could drive even more effort into... Read more ›
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Game maker Unity teamed up with Snap to supply its Unity Ads to developers and Snapchat advertisers. As part of the deal, game developers can tap into Snap Kit tools. The Unity Ads will be accessibly via the Snap Audience Network and advertising campaigns can make use of video inventory from Unity. It shoes that gaming is more mainstream today than ever before. According to Unity, over 50% of all... Read more ›
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China’s National Cyberspace Administration ordered the removal of 105 apps last week in an effort to crackdown on pornography and inappropriate content. Among the apps that were removed was TripAdvisor China but it’s not entirely clear why the app was removed. The agency did not offer a detailed breakdown as to the reasons for removal. It’s been speculated that the reason is that China is unable to control the user-generated... Read more ›
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The number of app downloads rose 33% throughout 2020 which was 25% more than in the previous year. The rise was driven in part by increased efforts of app marketers and higher download volumes by consumers, according to new data revealed by app marketing experts AppsFlyer. App marketers spent around $75 billion on install campaigns this year, which is a 30% rise over 2019. The majority of spending went to... Read more ›
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It’s been a bad year for a lot of business, but TikTok isn’t one of them. The Chinese app made by Bytedance saw record quarter after quarter in 2020 and surpassed 2.6 billion installs on app stores recently. TikTok has also attracted the highest percentage of positive reviews among the top 10 downloaded iOS apps in the US, according to new data from Sensor Tower. In total, the app had... Read more ›
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Facebook is reported to be developing a video streaming platform for influencers and celebrities, according to Bloomberg citing a person familiar with the topic. The platform called Super would allow viewers to pay for additional services like customised questions to a show’s host or taking a photo with them. Currently undergoing internal testing, Super could also promote more merchandise and products via livestream. Livestream shopping is becoming a much bigger... Read more ›
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This autumn, Braavo released the Braavo Card for instant access to user acquisition funding through Google Ads, Facebook, Instagram, and other sites. When applying for funding, mobile startups and developers can input their app store accounts to qualify for funding, which takes place within minutes, and receive their funding within 2-3 days. Braavo assesses how their funding solutions can drive their app’s growth efficiently. Startup founders can access the necessary... Read more ›
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Mobile game maker Tencent is on a roll this year with five of its games generating more than $1 billion in revenues each. That’s according to new data from Sensor Tower. PUBG Mobile stood out at a revenue of $2.6 billion for 2020, an increase of 64% over 2019. It was followed by Honor of Kings ($2.5 billion), up 43% compared to 2019. Pokemon GO by Niantic made $1.2 billion,... Read more ›
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Walmart and TikTok are trialling a new shopping experience via the popular short-form video app. The retailer will be featuring stoppable fashion items via TikTok livestreams. It marks the launch of the app’s shoppable products. Featured fashion items will be presented by popular creators such as Michael Le who has some 43 million fans on the app. Creators will participate in the Holiday Shop-Along Spectacular event on December 18th during... Read more ›
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Facebook is looking to bring back its Instagram Lite app just a few months after it shut down. The social media giant said it was testing a revamped Instagram Lite app in India. The official version may be launched next year. Instagram Lite comes in at just 2MB and provides a fast and responsive app experience without the addition of extra tabs like Reels, Shopping and IGTV. Some users may... Read more ›
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Twitter confirmed that its separate Periscope app will be officially shutting down next year. It’s not necessarily news to many expert who’ve expected support for the app to drop given declining usage, but now it’s official. Twitter said it could no longer justify supporting the app. “The Periscope app is in an unsustainable maintenance-mode state, and has been for a while. Over the past couple of years, we’ve seen declining... Read more ›
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Video adverts are now having a much bigger impact on the purchasing funnel than they have ever had before, according to new research from MAGNA, IPG Media Lab and Snap Inc. Short-form video ads that are up to 6 seconds long drove almost the identical lift as 15 second ads in brand preference and purchase intent. Previously, short-form video ads were predominantly used to drive awareness. Longer formats tend to... Read more ›
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Reddit just acquired short-form video social media platform Dubsmash. Financial details of the deal were not disclosed. Reddit plans to incorporate the TikTok rival’s tools in order to boost communication among its own members. Dubsmash has long been a platform where creators can share and interact with each other’s content. As part of the deal, the two teams at the companies will be combined to create a more immersive experience... Read more ›
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Yodel Mobile is committed to dedicating £120,000 worth of resources and support to Black owned businesses. Yodel Mobile is offering tailored services and solutions to help you successfully launch or grow your mobile app. Please read through the post for further information on how to apply. Our Mission 48% of start-up loans advanced in London since 2012 have been to BAME entrepreneurs. However Black business founders in both the US... Read more ›
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And the most downloaded app of the year is…TikTok, according to Appfigures data. That’s hardly surprising giving that TikTok adoption grew five times in 2020 compared to 2019, bolstered by COVID-19 lockdowns. The app was installed 63 million times in August alone. As more users were locked up at home, a growing number flocked to app stores to download the popular short-form video app to keep themselves entertained. Facebook, WhatsApp... Read more ›
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![Consumers prefer to see mobile ads on Facebook [infographic]](https://times42.com/media/5/4/3/1339543_640x200.jpg "Consumers prefer to see mobile ads on Facebook [infographic]")
When it comes to mobile advertising, mobile users have clear preferences where they want to see ads. According to a new study by AdColony, brands that are looking to promote their products in brand-safe environments should opt for Facebook, mobile games and Google. Consumers preferred to find mobile ads on Facebook (35%), followed by games (20%) and Google (20%). However, Facebook is also a marketing platform where many consumers (67%)... Read more ›
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Twitter says it has acquired video chat app Squad for an undisclosed sum. As part of the deal, the Squad team will be joining Twitter’s engineering, design and product departments. However, the actual Squad app will be shutting down in light of the takeover. Squad lets users share their screens on mobile and desktop while chatting on video, similar to Houseparty. Usage of the app had rises 1100% during the... Read more ›
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The majority of mobile gamers say that in-game ads are just as interesting as the ads they see on television. That’s according to a new study from game maker Zynga. Based on the responses of over 1,200 gamers in the US, the report found that 41% also look for more information about a product after seeing an advert. Nearly a third said they purchased that product. When it comes to... Read more ›
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Apple could be removing apps from its App Store that track users without their permission as early as next year. It’s a move designed to improve privacy for its mobile and app users. App developers and marketers are using Identifier for Advertiser (IDFA) tags right now to track and measure their ad effectiveness. But the changes mean that app developers will need to ask for permission on iOS to gain... Read more ›
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2020 was a strong year for mobile and apps in light of COVID-19 lockdowns. Mobile adoption accelerated 2 to 3 years because of the shift in consumer behaviour due to the pandemic. Now, App Annie has released an overview of the trends driving this year in mobile. Global spending on iOS and Google Play Store apps rose 25% to $112 billion in 2020. The main markets that led much of... Read more ›
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Most popular sources
Wired
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29% 8 |
Vox
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12% 9 |
Business Insider
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12% 2 |
Gizmodo
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8% 1 |
The Verge
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5% 0 |
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23.01.2026 23:22
Last update: 23:05 EDT.
News rating updated: 06:10.
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