TikTok just added a Ad Library tool that allows marketers to view the top performing ad campaigns across the app. The âTop Adsâ feature aims to provide a better insight into which ad campaigns reach more users. Ads can be filtered by vertical and region to make the search more relatable for brands and marketers. For example, marketers can view auction ads by region and industries. Results can then be... Read more âș
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Appleâs App Tracking Transparency changes are meant to make privacy a less pressing concern for iPhone users who download iOS 14.5. Any apps tracking users will need to be given consent by the users to do so. However, a new Financial Times report claims that the China Advertising Association, a government-back entity, has developed a way to bypass Appleâs privacy regulations. This would open the door for companies to continue... Read more âș
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Yesterday marked the anniversary of audio app Clubhouse. The social app has taken the app stores by storm and amassed 12.7 million downloads within its first 12 months. Letâs bear in mind that sign-up to the app is still by invitation which means that itâs likely there may have been even more downloads. At the same time, itâs precisely this fear of missing out that has led to the app... Read more âș
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In an effort to help app developers create a more sustainable business, Google said it will be slashing its commission on the Play Store for in-app digital products. The move follows a similar announcement by rival Apple. As of July 1st, 2021, Google will be reducing its service fee from 30% to 15% for the first $1 million in revenues. A 30% cut applies to each dollar earned above the... Read more âș
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During 2020, there were 218 billion new app downloads, a rise of 7% from the previous year, according to new data from AdColony. A whopping 78% of all games were casual games and users spent 4.2 hours on average using their mobile devices each day. The latest report highlights a significant shift in consumer behaviour during the COVID-19 pandemic. Mobile gaming quickly took off as a fun form of stress... Read more âș
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Tinder owner Match recently made a substantial investment in Garbo, the non-profit background checking platform founded by women. Match which also owns dating apps Hinge, Plenty of Fish and OKCupid, didnât disclose any full financial details, but it seems the company is keen to integrate Garbo into its dating apps starting in the US in 2021. Garbo does background checks on people by looking at their public records to scan... Read more âș
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With top games seeing 7-day retention rates that are 45% higher than the average, many developers are wondering whatâs keeping gamer attention high? New research by Google reveals that itâs a mix of in-game tactics and building a broader community of players that generates success. For example, live gaming streams created over 11 billion watch time hours on YouTube over the twelve months from October 2019 to 2020. During COVID-19... Read more âș
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App sessions in food and drink apps rose 105% year-on-year according to the latest data from App Annie, the mobile analytics company. Although global app sessions in takeaway apps dropped during Q1 2020 to 1.81 billion in March, they quickly recovered and spiked to 3.02 billion in December 2020. Chinaâs sessions were among the highest, tripling to 368 million. Russia also saw notable gains to 63 million sessions. Only India... Read more âș
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Payment app Stripe just raised $600 million bringing its total valuation to a whopping $95 billion. Participation for the round came from Allianz X, AXA, Baillie Gifford, Fidelity Management & Research Company, Sequoia Capital, and Irelandâs National Treasury Management Agency. Stripe will use the injection to expand its European business. Among notable partners in Europe are Axel Springer, Jaguar Land Rover, Maersk, Metro, Mountain Warehouse and Waitrose. âIn 2021, we... Read more âș
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Clubhouse officially announced its first creator program â the Clubhouse Creator First which lets hosts and creators build audience and connect with brands on the app. The program is a first step toward monetising their content on Clubhouse. Applications for the program are open until the end of March and 20 creators will be accepted and receive resources to help them expand their audiences. Clubhouse has been a standout success... Read more âș
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This article was first published on Tenjin blog. We are happy to announce that we are launching a closed beta for the first stage of our iOS 14.5 solution  â Attribution Modeling.  In the first stage, all the users who signed up to Tenjin get SKAdNetwork Conversion Values reporting for free. We are especially proud that we are the only MMP that offers this with the flexibility to use all... Read more âș
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Facebook launched a range of new tools for creators to monetise their content. Now, creators of short-form videos can earn revenues from their videos. At the same time, the social network updated its eligibility criteria for in-stream ads, and opened access to its in-stream ads for livestream. Paid online events and fan subscriptions are now available in more countries. Facebook said it would start to test monetisation for videos on... Read more âș
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Mobile and social media shopping have boomed during the pandemic. Amazon has been one of the main benefactors from the boom and research shows that live shopping and social commerce could become a $2 trillion market by 2024. New data from App Annie finds that in 2020, Pinterest downloads grew 193 million, up 50% from 2019. The increase was driven by a higher number of consumers using the platform to... Read more âș
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Reddit is partnering with media services company Omnicom Media Group to scale its ad business internationally and in the US. As part of an Enterprise Partnership agreement, Omnicom clients at agencies like Hearts & Science, PHD, and Resolution will be able to access Reddits creative strategy support and training tools, measurement and reporting data alongside its insights tools. This would allow advertisers to more effectively engage with the 52 million... Read more âș
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A majority fo Gen Z shoppers (62%) said they will shop more frequently online after the pandemic than before. Thatâs according to a new report from The Influencer Marketing Factory, which found that 97% of Gen Z consumers use social media as the main source for their shopping inspiration. Some 40% follow brands on social media and 68% read or watch at least three reviews before making a purchase for... Read more âș
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Nowadays affiliate world notes highly increased interest in the Crypto niche according to recent crypto-boom and remote work during the pandemic that contributes hard into thoughts about financial freedom and investments. Here is a short example of how affiliates find successful ways of traffic monetization tracking trends attentively. The whole world witnessed the explosive growth of Bitcoin that attracts a new wave of crypto-enthusiasts and investors. Just this fact was... Read more âș
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Walmart plans to partner once again with TikTok to host a second live-streamed shopping event, following the success of an earlier trial in the US. The upcoming livestream will feature creators and influencers for the âSpring Shop-Along: Beauty Editionâ. The event is scheduled for March 11 at 9pm EST on the Walmart TikTok channel. Although Walmart did not disclose sales after the first TikTok live-stream, it said that the event... Read more âș
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The adoption of app-ads.txt rose 79% in 2020 across the leading 10,000 Android apps and 77% across the top 10,000 iOS apps. Thatâs according to new research from Pixalate, based on an analysis of over 5.5 million apps. App-ads.txt and ads.txt were developed by the IAB in order to promote transparency in programmatic advertising. The newly released data highlights that 13% of Google Play Store apps now have app-ads.txt, which... Read more âș
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Diversity in advertising is of growing concern to both consumers and brands. New research by Facebook found that 54% of consumers said they did not feel culturally represented by online ads and 71% expected brands to promote diversity and inclusion more in their ads. The study based on the responses of 1,200 people over the age of 18 in the UK, US and Brazil also highlighted that women were 14x... Read more âș
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Youâve built your app, youâre advertising it on Facebook and the downloads are rolling in. So why arenât you rolling in money? Most users will never pay in apps. What if you could zoom in on the users that actually do? Introducing Bango Audiences. The lens that brings new payers into focus. Theyâre the people we know have spent money in similar apps before and are likely to spend again.... Read more âș
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Most popular sources
Business Insider
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18% 9 |
Wired
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16% 7 |
Tom's Hardware
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9% 0 |
Gizmodo
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9% 4 |
Vox
|
7% 5 |
| View sources » | |
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22.01.2026 16:18
Last update: 16:11 EDT.
News rating updated: 23:11.
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