![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Uber announced plans to acquire Drizly, the US on-demand alcohol marketplace, for a total of $1.1 billion in stock and cash. Drizly teams up with local alcohol merchants to sell beer, wine and spirits to US customers across some 1,400 cities in many US states. The Drizly app makes it even easier and more convenient to shop. “Wherever you want to go and whatever you need to get, our goal... Read more ›
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TikTok is teaming up with WPP to give WPP agencies access to its short-form video app. As part of the partnership, WPP agents will gain access to ad products and APIs that are still in development on TikTok. This will include augmented reality formats. The company plans to engage its creator community to establish a network for creators to partner with WPP. “More and more brands all over the world... Read more ›
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Facebook said it wants to start testing a new set of controls that lets marketers avoid placing their ads next to content they deem objectionable. This affects News Feed ads in particular. Adding an ad placement option would make it much easier for advertisers to ensure brand safety. Right now, it is testing the feature with a select number of marketers. So how does it work? If, for example, a... Read more ›
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In 2020, apps lost about $57,000 per month because of uninstalls, marking a 70% increase over uninstall rates in 2019. That’s according to new research from AppsFlyer. Uninstalls are common with one in every two apps being uninstalled within just 30 days after download. But until now, the financial damage of it was less well-understood. Based on an analysis of 2,000 apps with over 5,000 non-organic installs per month, the... Read more ›
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S’More, the dating app that aims to help users find meaningful relationships, just raised $2.1 million in a seed funding round. Investors include Benson Oak Ventures, Mark Pincus’ Workplay Ventures, Gaingels VC and many more. What makes S’More different is that users don’t get to see one another – at first. Their photos are initially blurred and as they begin to chat to another, the photos gradually unblur. S’More also... Read more ›
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The Body Coach fitness app is reported to have generated £9 million in a single week at the beginning of 2021 after thousands signed up to help them stay fit. Launched in late December by fitness guru Joe Wicks, The Body Coach app provides a 90-day plan that is tailored to user’s fitness needs, body weight, height and health conditions. Once signed up, users can choose between a Beginner, Intermediate... Read more ›
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Cutback Coach, the app that’s designed to help users scale down their drinking, just raised $31 million seed funding. Led by Uncork Capital and with participation from Adjacent, the founders of Fitbit and MyFitnessPal as well as Lyft, the program aims to inspire adults who regularly drink alcohol to cut the habit. “Alcohol plays a big role in our culture, but until now, the vast majority of solutions have focused... Read more ›
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While we are looking forward to Apple confirming the updated release date of the ATT (App Tracking Transparency) framework, at Smadex we have been busy getting ourselves ready. In the last few months, we have been working with advertisers and MMPs alike to be sure we were up to the new challenges ahead. We can now say we are successfully integrated with all major MMPs for SKAN and ready for... Read more ›
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Apps that drive more value like shopping and finance apps have seen better retention rates during the pandemic, according to the latest report from Liftoff. Costs for ads declined between 75% to 85% for shopping apps across most formats. The highest drop was noticed for interstitial ads. In finance apps, banner and native ad costs saw a steep drop of around 91%. Video and interstitial formats dropped 72% and 62%,... Read more ›
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A lot changed in 2020. Among those things were our shopping habits. US shopping app sessions rose 66% during Q4 2020, compared to 2019. That’s according to the latest report from Apptopia. As the year advanced mobile shoppers began to turn to apps to find the best deals online. Amazon, Target and Walmart all performed well. Amazon was a top retailer in 2020. But Buy Now, Pay Later retailers also... Read more ›
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Facebook launched its dedicated news hub in the UK after it announced plans to do so last month. The Facebook News hub has been live in the USA since 2019 already. It features top news stories from the day. The news topics that are featured in a user’s feed are personalised to their interests but can also be personalised further by the users themselves. In addition, the social network wants... Read more ›
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Digital and mobile advertising spending was showing continued signs of recovery during the holiday season 2020. According to a new report from Merkle, overall spending improved throughout Q4 2020 as shoppers began returning to stores. Google paid search clicks rose 12% year-on-year while ad spending grew 12% on the platform. Phones fell to 64% of total paid search clicks during the final quarter of the year which is similar to... Read more ›
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Instagram has launched a new Professional Dashboard for its creator and business community that allows people to track the performance of their posts and access better tools including educational information provided by Instagram. The popular imaging app launched a series of business tools in 2020 already including Badges, a Shop, Checkout and Branded Content tools. With the rollout of the Professional Dashboard, the company is coming full circle to bring... Read more ›
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Wolt, the Finnish food delivery app start-up, just raised $530 million in a financing round led by ICONIQ Growth. The company which already operates in 23 countries and has some 700 employees plans to use the funds to speed up its retail delivery services. Wolt has been steadily expanding its network of retailers and seems to be prepping for an IPO as well. In 2019, Wolt reported a turnover of... Read more ›
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During this year’s Super Bowl season, which kicks off on February 7, consumers are looking forward to funny (81%) and heartwarming adverts (36%) on both TV and their mobile devices. THat’s according to new research from AdColony, the mobile ad experts. The latest survey found that smartphones are playing a much bigger role this year, not at least because of the continuing pandemic lockdowns. While the majority of people (70%)... Read more ›
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Clubhouse the popular social app confirmed that it raised a significant amount of funding in a Series B round led by Andreessen Horowitz, the private American venture capital firm. Although details of the financial transaction weren’t revealed, it’s estimated that the company received a $1 billion evaluation. It’s been reported that the company plans to use the cash injection to roll out new products and help its community of creators... Read more ›
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Europeans spent 70.2% more in health and fitness apps in 2020, according to new data from SensorTower. That comes in at an estimated $544.2 million in consumer spending driven by a desire to stay fit among the challenges of COVID-19 lockdowns of gyms. It’s a notable increase, especially compared to 2019 when consumer spending rose 37.2% to $319.8 million. Consumer spending in apps reached a peak during Q3 with gross... Read more ›
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TikTok attracted over 60 million downloads worldwide in December 2020 alone. That’s according to new data from AppFigures which ranked the top apps of the year. The popular video app saw downloads of 4 million in November on the Apple App Store alone. But competitors are closing in as the app faces multiple legal challenges in different countries. For example, short-form video app Likee ranked among the top 10 downloads... Read more ›
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Spotify is finally launching its podcast advertising in the UK. The company previously revealed its Podcast Ads more than a year ago and recently acquired podcast ad firm Megaphone to boost opportunities within this sector. Podcast ads increase brand awareness by around 79% with lift rates that are 30x higher than other media types. Advertisers can now buy pre-roll, mid-roll, or post-roll ad placements in podcast shows. The offer integrates... Read more ›
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Generation Z shoppers are more likely to research a company to ensure its values aligns with their own compared to older counterparts. A study by Forrester found that 51% of Gen Z (aged 18 to 23 years) will ensure that a brand’s corporate social responsibility aligns with their own before they make a purchase. What emerges from the survey is that Gen Z is more distrustful (42%) of the average... Read more ›
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Most popular sources
Business Insider
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28% 1 |
The Verge
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9% 4 |
Eurogamer.net
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8% 3 |
Tom's Hardware
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6% 3 |
Gizmodo
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6% 12 |
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01.10.2024 18:39
Last update: 18:31 EDT.
News rating updated: 01:30.
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