TikTok launched a new Playlist feature that allows selected creators to group their clips into separate themes. The addition shared by social media guru Matt Navarra lets creators share their videos as part of collections. Users set the name of a collection with up 15 characters. Right now, only invited influencers are able to use the function. It’s as simple as it sounds. A user taps on “Sort videos into... Read more ›
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Downloads of fitness and health apps rose 30% in 2020 due to increasing demand from consumers stuck at home with no other means to workout. That’s according to new insights from mobile data and analytics leader App Annie, shared via email. While a growing number of consumers are working from home, they’ve also been looking for more interactive and engaging ways to stay healthy. Apps such as Strava and Nike... Read more ›
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Installs of food and drink apps rose 21% in 2020 to over 1.7 billion with downloads driven by a growing number of consumers ordering online from home during the pandemic lockdowns. According to research from SensorTower, the top apps in the category saw some 300 million installs in the first two months of 2021, up 14% year-on-year. Globally, US installations outpaced other areas, rising 29% to 400 million installs last... Read more ›
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When it comes to real success for apps, the old adage of “It’s not what you know, it’s who you know” is completely relevant. This article was first published on the Gamesboost42 Medium channel. Take a look at Fitingo as an example: Fitingo is an iOS app in the Health & Fitness category. In January 2021, Fitingo needed the right people to help get their app in front of more... Read more ›
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Installs in mental wellness apps saw record-breaking increases during the pandemic lockdowns according to the latest data from Sensor Tower. Wellness, fitness and diet app installs exceeded 200 million in April 2020 and 1.2 billion during the year. EMEA was the larger market for wellness apps in 2020, accounting for 36% of installs from the top apps within the category. APAC followed with 35%. Monthly spending in wellness apps remained... Read more ›
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YouTube launched a new feature that automatically creates a list of products in videos. In a blog post the company said that it was experimenting with a feature that displays products in the form of videos. The videos will appear between recommended videos to help “explore more videos and information about those products on YouTube.” This feature will be available to people watching videos in the US. The move is... Read more ›
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Twitter has been assessing different reaction modes for a while and now it appears the social network could be adding emoji reactions to let users up- and down-vote tweets. It’s a feature that’s similar to Reddit – essentially a thumbs up or down emoji to signal whether users liked or disliked a post. The option gives people an additional way to engage with tweets and score posts to the top... Read more ›
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Over the last 12 months, the mobile app landscape has changed significantly. According to data from Global Wireless Solutions (GWS) apps across five categories all saw higher usage between March 2020 and February 2021 – finance/trading apps (+63%), social media apps (+25%), lifestyle apps (+19%), video apps (+22%) and gaming apps (+6%). Only sports apps declined (-32%). Gen Z increased their use of trading apps by 102% in total hours.... Read more ›
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Augmented reality start-up and maker of an AR browser app Blippar has just completed a pre-Series A funding round of $5 million led by 4J Studios, Chroma Ventures, and West Coast Capital. Blippar wants to use the funding to secure a stronger position in the AR space and develop its technology and accelerate growth in the US, Europe, and Asia. “We are very excited to have attracted investors of this... Read more ›
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Google extended its lead over Facebook for the Retention Index Universal Power Ranking by global attribution leader AppsFlyer. The latest index reveals that Google’s share in the non-organic app install pie rose by 15% driven by its growth of Android in developing markets like India. The share in Android remained unchanged in North America and Europe. Facebook’s share dropped 10% in the index because of iOS losses. But when it... Read more ›
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With pandemic woes increasing the number of sleepless nights, a greater number of Brits have resorted to downloading sleep apps. According to data from Uswitch, searches surrounding sleep terms like insomnia or struggling to sleep rose 22% since March 2020, peaking at the hours between 3 am and 4 am. Insomnia affects around 31% of the UK population. Sleep programmes like Sleep Cycle and Sleepstation have seen a huge spike... Read more ›
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Mobile app monetisation firm Fyber has been acquired by media platform Digital Turbine from Tennor Holding. The deal that sees Digital Turbines acquiring a 90%+ stake in Fyber values the company at $600 million. The transaction is expected to close in the second quarter of 2021. Remaining shares will be acquired in a mandatory takeover offer following the transaction. “I am extremely excited about the possibilities of this next phase... Read more ›
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Snapchat officially expanded the launch of its new Spotlight app this week. It hopes that the TikTok clone could become a prime avenue for advertisers and brands as more marketers flock to use video ads. Spotlight was launched late year as a platform for user-created short videos. Creators can upload their videos and Snaps and then Snapchat features the most entertaining ones. Top content creators are able to receive monetary... Read more ›
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Consumers spent $143 billion on apps and $100 of that on gaming apps in 2020. According to new research from App Annie shared via email, gaming dominated revenues for downloads. Games represented 36% of all mobile app downloads last year or 80 billion out of 218 billion total downloads. Users spent 35% more time playing games because of lockdowns. And there’s not much of a slowdown anticipated for 2021 when... Read more ›
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The pandemic hasn’t just affected how many apps we download and use but also how we search and find new apps. According to new research from SensorTower, app search accounted for 59% of App Store downloads globally in 2020. This makes search the largest source of downloads between 2018 and 2020. But app referrals caught up in 2019. COVID-19 led to a record download of video conferencing, entertainment and health... Read more ›
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YouTube has launched its short-form video format in the US, six months after it was originally rolled out in India. The YouTube Shorts format aims to rival apps like TikTok by allowing creators to shoot 15 second videos (or less). Creators can snip together content from multiple videos and add or record music to their clips. Shorts also includes some other creative tools like playback speed control and hands-free recording.... Read more ›
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TikTok just added a Ad Library tool that allows marketers to view the top performing ad campaigns across the app. The ‘Top Ads’ feature aims to provide a better insight into which ad campaigns reach more users. Ads can be filtered by vertical and region to make the search more relatable for brands and marketers. For example, marketers can view auction ads by region and industries. Results can then be... Read more ›
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Apple’s App Tracking Transparency changes are meant to make privacy a less pressing concern for iPhone users who download iOS 14.5. Any apps tracking users will need to be given consent by the users to do so. However, a new Financial Times report claims that the China Advertising Association, a government-back entity, has developed a way to bypass Apple’s privacy regulations. This would open the door for companies to continue... Read more ›
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Yesterday marked the anniversary of audio app Clubhouse. The social app has taken the app stores by storm and amassed 12.7 million downloads within its first 12 months. Let’s bear in mind that sign-up to the app is still by invitation which means that it’s likely there may have been even more downloads. At the same time, it’s precisely this fear of missing out that has led to the app... Read more ›
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In an effort to help app developers create a more sustainable business, Google said it will be slashing its commission on the Play Store for in-app digital products. The move follows a similar announcement by rival Apple. As of July 1st, 2021, Google will be reducing its service fee from 30% to 15% for the first $1 million in revenues. A 30% cut applies to each dollar earned above the... Read more ›
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Most popular sources
Business Insider
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34% 12 |
Eurogamer.net
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10% 8 |
The Verge
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9% 3 |
Mashable
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7% 2 |
CNET
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4% 2 |
| View sources » | |
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01.10.2024 11:30
Last update: 11:21 EDT.
News rating updated: 18:22.
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