Wix, the SaaS platform that already boasts 200 million registered users, just launched Spaces by Wix, its mobile app that lets consumers engage with businesses on Wix. According to data by the company, some 70% of customers interact with companies through mobile devices. The latest app roll-out marks a move by Wix to establish a stronger online presence. âWeâre constantly building tools to serve our users and their customersâ needs,â... Read more âș
2
Last year was a big one for influencer marketing and 2021 is looking to take things a step further with platforms like TikTok and Instagram rolling out new features and tools for creators. New research by Linqia found that the majority of marketers are looking to boost their influencer marketing budgets this year. A whopping 71% of enterprise marketers said they would increase spending. In 2020, almost half of them... Read more âș
12
(Image: 9to5Mac) Apple will soon be adding a new advertising feature to its Search tab. According to the Financial Times, Apple Suggested ads will be located in the Search tab resembling Google search ads. Advertisers can promote their apps here even before a user enters a search query. In that sense, the ads act like app suggestions. Apple has been testing the new ads since the start of the year... Read more âș
41
Snapâs revenues rose 66% in Q1 2021 to $769.6 million, according to the companyâs latest earnings announcement. The popular messaging app Snapchat saw its daily average users rise 22% to 280 million. It also added some 15 million new daily users during Q1 with the majority of them outside of the US and Europe. The appâs strong demand among its largely younger user base is good news for marketers. Some... Read more âș
2
Wellness apps had a record breaking year in 2020 with COVID-19 lockdowns affecting consumer behaviour, leading to a higher number of people downloading apps to keep fit and healthy. Now, new data from Sensor Tower projects that wellness app downloads could reach over one billion in 2021. While some apps have returned to their pre-pandemic download levels, Telehealth apps adoption has remained high, rising 33% in Q1 2021 alone. Downloads... Read more âș
2
On the path to boosting its social commerce, Pinterest has expanded its partnership with Shopify to 27 additional countries. The Shopify Pinterest channel added Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the UK, among others, to its channel. Over 1.7 million Shopify merchants now have access to Product Pins to promote their products across Pinterest â the microblogging site which is used as a popular inspiration tool among... Read more âș
1
First-party identifiers have been shown to increase eCPMs by over 30% in environments were third-party cookies arenât allowed such as Firefox and Safari. First-party data is known to provide a better user experience. Thatâs according to new findings from Magnite, the sell-side ad platform and Adform. The results are good news for publishers and buyers as third-party cookie support is coming to an end. It means that buyers can use... Read more âș
0
Google Play has once again suffered a bout of malware. Security researchers found eight apps that accessed usersâ text messages and even made purchases from their phones. McAfee mobile researchers Sang Ryol Ryu and Chanung Pak noticed the breach across the apps that had a total of 700,000 downloads. The malware works via dynamic code loading. âThe malware hijacks the Notification Listener to steal incoming SMS messages like Android Joker... Read more âș
0
Brand risk on mobile web display rose 2.3 percentage points in the second half of 2020, according to the latest Media Quality Report for H2 2020 from digital ad verification firm Integral Ad Science. The latest data shows that brand risk increased across many media environments with desktop display rising 3.2 percentage points from H2 2019. Video formats saw brand risk jump to 6.7%, while web video hit 8%. According... Read more âș
0
As lockdowns were eased in the UK, pub app downloads have spiked. Thatâs according to new data from AppRadar which found that average downloads rose 857% between the weeks of the 5th and 12th April among the nine most popular pub apps. Greene King, Harvester and Wetherspoons saw average boosts in downloads of 656%. During the first weekend after lockdowns lifted, downloads of hospitality apps spiked. At the same time,... Read more âș
0
Facebook launched its Live Audio Rooms this week, a Clubhouse competitor that gives users a platform to listen in on conversations and discussions. The company will test audio rooms in Groups. As Clubhouse kicked off many social media platforms including Twitter have attempted to follow suit and launch similar tools. Facebook announced that it was also building a range of new audio creation tools that will be added to the... Read more âș
19
Popular video conferencing app Zoom launched its Zoom Apps Fund, a $100 million venture fund that has been designed to bolster growth among its apps ecosystem. Zoom already integrates with several app partners like Asana, Box, Unsplash and Trello, to name a few. The Apps Fund is aimed at developers and partners to help them bring new products to market more rapidly. End customers benefit with improved integrations and better... Read more âș
0
Brands could be losing out on reaching young customers if they donât revamp their digital presence for an improved shopping experience. New research by Sitecore finds that 57% of Gen Z shoppers said they were less loyal to brands after the COVID-19 crisis. Even though 80% are up for trying new brands online since lockdowns were instated globally, some 63% said they were less patient where websites were slow or... Read more âș
0
The ranking of the most downloaded apps in March 2021 saw a return to old favourites with TikTok, Facebook, WhatsApp and Instagram leading the listing. According to new data from AppFigures, Spotify finally ranked among the top 10 for the first time last month. Interestingly, app revenues continue to grow at a much higher rate than before the pandemic. It shows that consumers are more willing to spend their money... Read more âș
2
The owner of social video app Triller has just acquired FITE TV, a live streaming platform for sports. Though financial details of the transaction were not disclosed, the deal expands TrillerNetâs reach to AI-powered content and distribution. FITE TV already has some 10 million users and 4 million registered sports fans. âTriller has an exceptionally visionary executive team that is revolutionizing the world of sports and entertainment. We are very... Read more âș
0
TikTok is getting ready to launch new eCommerce-focused ad formats to bolster its revenues. According to leaked information obtained by Business Insider, the popular app is gearing up to diversify its range of in-stream shopping tools. âCollection Adsâ will allow brands to merge their product catalog listings and branded videos. In this way, users can shop for relevant products much more easily. The social app is also looking to add... Read more âș
0
The use of dating apps worldwide continued to grow throughout the pandemic even though people were more restricted when it came to meeting up. Data by Finaria.it found that revenues among the top five dating apps hit $100 million in January 2021. Tinder remained the most profitable app at $64.6 million in revenues in the first month of the year alone. In-app purchases rose by 250% over the three years... Read more âș
2
A majority (73%) of advertisers in the US and UK are concerned about complying with privacy changes. Thatâs according to new research from AppsFlyer, the mobile attribution expert. The State of Measurement, Privacy and Compliance â Top List of Advertiser Priorities white paper reveals that advertiser concerns arenât without merit as they have a one in three chance of being investigated for violating privacy regulations. Digital measurement of mobile ad... Read more âș
0
According to TikTok over a third of its users now take part in Branded Hashtag Challenges. These are hashtag competitions usually sponsored by brands and companies to bolster their recognition and awareness. New research from Mediakix has found that the average Branded Hashtag Challenge generates 6.1 billion views. Samsungâs #VideoSnapChallenge is the single largest challenge to date with some 27 billion views. Based on an analysis of over 100 such... Read more âș
0
Swaarm announced a new attribution chain methodology for mobile ads following the changes made with iOS 14. The Privacy Enabled Attribution (PEA Chain) provides an attribution model for companies that have been impacted by Appleâs removal of its user device identifier for advertisers (IDFA). The removal of IDFA has been a big blow to many mobile advertisers as it impacts current user attribution models and thus makes it harder to... Read more âș
0
Most popular sources
Business Insider
|
28% 1 |
Gizmodo
|
19% 15 |
The Verge
|
9% 5 |
TechRadar
|
5% 1 |
Eurogamer.net
|
5% 1 |
| View sources » | |
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01.10.2024 09:37
Last update: 09:30 EDT.
News rating updated: 16:30.
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