Zoom acquired cloud call centre Five9 for $14.7 billion in an all-stock transaction. The popular video conferencing app which was recently valued at $9 billion plans to broaden its product offering by integrating in-house home communications apps and cloud phone systems. Through its latest acquisition, Zoom enters the call centre market. In a statement, the company said that Five9 was a natural fit for the group. Five9’s CEO Rowan Trollope... Read more ›
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Travel apps have seem a 86% spike in downloads in the US as restrictions are beginning to lift. That’s according to the latest app index from AppFigures which also noted that travel was the category with the most growth over the last year. Among non-gaming apps, WhatsApp took the top spot ahead of TikTok in June 2021. While TikTok is still the most downloaded app worldwide on the App Store... Read more ›
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The average daily hours spent in apps in Q2 2021 for the UK was 3.8 hours, according to the latest figures by App Annie shared via email. COVID-related apps continued to dominate the UK app market with the NHS app at #1 and the NHS COVID app in second spot in terms of downloads. A growing number of consumers are turning to these apps to ear travel and for track... Read more ›
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Facebook said it wants to invest $1 billion to foster its creator communities on Facebook and Instagram. The bonuses will be available to select creators by invitation only. On Facebook, they’ll be awarded to creators making videos with in-stream ads switched on. Monthly bonuses will be made available through its Stars Challenges to select gaming creators. On Instagram, creators on IGTV will receive cash rewards, so long as they’ve enabled... Read more ›
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To launch a new social media app called Public, Indian start-up Inshorts just successfully raised $60 million in a new funding round. Inshorts is a news aggregation app that lets users summarise news in 60 words. The latest addition to its portfolio – the Public app – is a local social app that provides users with videos about the places they live in. This includes notifications on accidents, robberies, water... Read more ›
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TikTok did not only set records when it came to revenues this year and recently marked the milestone of 3 billion installs. This makes TikTok the fifth non-gaming app on the App Store and Good ePlay to accrue over 3 billion installs, following WhatsApp, Messenger, Facebook and Instagram. For the first half of 2021, the ByteDance owned popular short-form video app generated an estimated $919 million in consumer spending, up... Read more ›
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Rewarded ad prompts generate 2.5x higher eCPMS compared to those in static menus or in-app storefronts when placed within engaging content. That’s according to new data from mobile performance ad platform, Vungle, released today. The latest 2021 In-App Ad Placement Revenue Report, also found that rewarded ads in non-gaming apps generated 2x higher eCPMs than interstitials and 3x more than display ads. It shows that rewarded ads are no longer... Read more ›
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Verve Group, the omni-channel advertising group, just announced that it acquired mobile ad platform Smaato via its Media and Games Invest group. The deal values Smaato at $170 million. Verve Group hopes to position itself more predominantly as a leader in mobile advertising trough the acquisition. The Smaato team will join Verve for a total of 300 employees across 25 offices worldwide. “We are thrilled to welcome Smaato to the... Read more ›
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MobileAction launches a free ASO plan called ASO❤️ASA, which covers all the essential keyword tools for App Store Optimization (ASO) and Apple Search Ads Intelligence for developers to conduct keyword research and competitor analysis. The newly launched free plan will enable app marketers to track up to 100 keywords and 10 apps & competitors. The Search Ads Intelligence feature included in the plan provides all the Apple Search Ads keywords... Read more ›
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ActiveCampaign, the marketing automation platform, launched a $2 million development fund for app developers. The financial help aims to aid developers in growing their business and reaching new audiences with their apps. To apply, start-ups and app developers have to create an integration with ActiveCampaign CXA to offer advanced features free to clients. Tools are designed to help companies automate tasks and help them realise their creative projects. Around 70%... Read more ›
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There seems to be no stopping mobile games this year with the top 10 grossing mobile games generating some $1.4 billion of user spending in June 2021. Each of the top 10 games generated $100 million or more individually – a record in spite of COVID-19 lockdown restrictions being lifted around the world. The mobile gaming market has brought in $7.3 billion in consumer spending in June 2021 on the... Read more ›
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Zoom was one of the star apps of 2020, following pandemic lockdowns. But even in the second quarter of 2021, as many economies are reopening again, it’s still one of the top 10 most downloaded apps worldwide. Zoom quickly shot to the top of the App Store and Google Play charts in Q2 2020 for app adoption. Although adoption then slowed, first-time installs were still strong in Q3 and Q4... Read more ›
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Impressions for audio ads on YouTube were higher than for video ads on the platform, according to a new case study from Creatopy, the ad design platform. Between April and May, the agency ran YouTube audio and video ad campaigns, allocating the same budget ($3,399.50 total and $100 daily) to each campaign to see which would perform better. The goal of the campaign was brand awareness and reach with a... Read more ›
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2020 has been an unprecedented year for mobile apps and app marketers with installs rising rapidly due to pandemic lockdowns. That also means that mobile publishers faced growing competition in the app space and as Apple continued to adapt its acquisition and privacy standards many user acquisition marketers and publishers have adapted their marketing strategies. According to a survey by AdColony, 54% of marketing experts said they were moving toward... Read more ›
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Mobile app management company Airnow just acquired mobile app and SDK intelligence provider MightySignal in a multi-million pound deal. MightySignal tracks mobile SDK installations and millions of mobile ads annually. The addition will strengthen Airnow’s data capabilities in the SDK and intelligence space ad bolster its client base of publishers and marketers. “We’re delighted to welcome Ryan and his fantastic team of highly skilled specialists to the Airnow family. Our... Read more ›
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The top apps in the UK in Q2 2021 were the NHS app, Greene King, NHS COVID 19, Wetherspoon Order and Pay, and the Euro 2020 Official app. That’s according to new data from App Annie, which shows that COVID-related apps continue to dominate the UK app market. Consumers are increasingly spending more time using the NHS app in order to travel and check their health status online The NHS... Read more ›
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Downloads of the top vaccine passport apps jumped over 10 million globally since December 2020, according to new data from Apptopia. Vaccine passport apps provide proof of vaccination status for passenger. However, not all countries require them which is why uptake has been relatively slow. The NHS app was the app with the highest number of downloads in the UK. The app has been downloaded around 6.5 million times since... Read more ›
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Social commerce sales in the US are expected to increase around 36% to $36.6 billion, according to new data from eMarketer. That’s a small dip in growth compared to 2020 when sales jumped by nearly 39%, driven by pandemic lockdowns and increased social media consumption. However, social commerce sales in the US were significantly below those in China at an estimated $351.6 billion in 2021. While social commerce is predicted... Read more ›
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TikTok is testing a new feature called “Shoutouts” that lets users request and reward creators of videos. If that sounds familiar it’s because competitor app Cameo is known for letting people tip creators for their content. Shoutouts use an in-app currency to tip creators who in turn are able to set their own rates. Right now, the addition is only available in select areas with Turkey and Dubai among the... Read more ›
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With the latest changes to its privacy policy, Apple has modified the way measurement and attribution work on iOS. Advertisers face further limitations in this new reality that SKAd introduces. With less data to work with, there’s an increasing need for transparency. At Smadex, we built the solution to excel in this context: our new Flexible Mapping tool. SKAdNetwork has put in motion a new mobile programmatic framework marked by... Read more ›
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Most popular sources
Business Insider
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27% 3 |
Gizmodo
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10% 8 |
Tom's Hardware
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10% 5 |
Vox
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6% 5 |
The Verge
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6% 3 |
| View sources » | |
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22.01.2026 06:11
Last update: 06:06 EDT.
News rating updated: 13:04.
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