As WhatsApp has changed its data collection rules, only 23% of Brits admitted to understanding the new terms and conditions. Although the majority will continue to use the app, 14.5% said they would no longer be using WhatsApp. According to a survey by research platform Appinio, more millennials had heard about the changes (32.2%) compared to older generations (14.8%). By contrast, a greater number of 55 to 65-year-old respondents in... Read more ›
0
YouTube said it plans to launch its own $100 million creator fund to attract a greater number of video makers and rival apps such as TikTok which have recently launched similar initiatives. The new YouTube Shorts Fund will be accessible by anyone who creates unique short form videos for the community. YouTube will select the videos that get some of the most engagement and views and reward them monetarily over... Read more ›
9
Over half (57%) of Twitter users engaged with an advert on Twitter in 2020, compared to 92% across all social media. In-feed ads are also more memorable with 59% admitting to remembering contextually revenant ads more easily. That’s according to new research from digital ad verification platform Integral Ad Science. The survey of 1,000 US consumers found that 46% of respondents prefer contextually relevant in-feed ads on Twitter over ones... Read more ›
0
There’s little doubt that 2020 was good year for TikTok in terms of user growth. Now, a new forecast by eMarketer suggests that the app could have a larger number of Gen Z US users than Instagram by the end of 2021. It will also surpass Snapchat by 2023, according to the prediction. The app will have 37.3 million Gen Z monthly users by the end of the year compared... Read more ›
0
Intellectual properties (IPs) are touted as the next marketing technology in wake of the changes to mobile targeting following IDFA. Now, new data by Sensor Tower shows that 23% of mobile game player spending and 17% of downloads in the US were generated by IP-based games. Among the top 10 US mobile games, three used IPs in 2020: Pokemon GO, PUBG Mobile, and Call of Duty. Marvel Strike Force and... Read more ›
0
In light of controversial privacy updates by popular messaging app WhatsApp that would give its parent Facebook more access to user data, the company has been facing some backlash. According to Sensor Tower data, people have been flocking to use alternatives like Telegram and Signal since the start of 2021. Telegram installs rose 98% to over 161 million compared to 2020 and Signal saw downloads surge a whopping 1,192% to... Read more ›
0
Instagram is expanding its features for businesses in the UK and launched Community Content. The feature allows businesses to post content created by fans onto their product pages. This could help retailers and brands show off good feedback from customers but also verify the fit and style of clothes and make-up. It’s like influencer marketing for free and everyone’s an influencer. Businesses who tested the feature in the US, said... Read more ›
3
Fraud has been a growing concern for app developers and marketers alike over the coming year. It affects users and customers but also wastes ad dollars in the long term. Apple has taken several measures to extend its efforts to combat fraud and minimise these risks. In a recent blog post, the company said it prevented $1.5 billion in fraudulent transactions last year by combining its technologies and human expertise.... Read more ›
0
Vinted the online marketplace and app that lets users sell, buy and swap their second-hand clothes just closed a funding round of €250 million which brings the company’s total value to €3.5 billion. Led by EQT Growth and participation from Accel, Burda Principal Investments, Insight Partners, Lightspeed Venture Partners, and Sprints Capital, it marks a significant achievement for a start-up that in 2019 was still valued at €1 billion. It’s... Read more ›
0
Livestreaming platform Twitch had a phenomenal year in 2020 with downloads reaching 80.6 million installs – a rise of 134% over the previous year (34.5 million). New data from Sensor Tower shows that the moment continues for the app with first quarter installs reaching 22 million, up 62% over those in 2020. The popular video app saw its highest adoption in the US where installs jumped 91% to 17.6 million.... Read more ›
0
Apptopia, the company that provides intelligence for mobile marketers, raised $20 million in a financing round led by ABS Capital Partners and existing investors. The company, launched in 2011, grew its revenue 50% year-on-year for the last three years. It plans to use the funds to scale and bolster its investment in ethically sourced data outside of mobile apps. It hopes that such data sets could provide a more 360-degree... Read more ›
0
A new data driven solution has been integrated into the Universal MyAppFree Ad Platform: The Suggested Search Ads. The ad slot release follows the exponential growth of interest in search queries of MyAppFree’s user base. It can target ads by leveraging on users’s MAF ID (including age, gender, interests and their search & download history from myAppFree Platform) through 2 different ad placements. The first one is located at the... Read more ›
0
On April 26th, Apple released its iOS 14.5 that introduced the AppTrackingTransparency (ATT) framework for app developers to request users’ permission to track them between multiple apps. It also introduced the SKAdNetwork for advertisers to measure the success of their ad campaigns while maintaining user privacy. At 9am PST, May 19th, join growth and product experts from Snap and AppsFlyer as they discuss optimizing measurement with SKAdNetwork. The live webinar... Read more ›
0
Almost half (49%) of TikTok users have previously made a purchase after seeing a product or service advertised on the popular social app. That’s according to a survey by Adweek-Morning Consult. It spells good news for advertisers looking to reach customers on the platform as 15% of adults and 36% of Gen Z admit to having made purchases based on recommendations made in a video. What emerges is that each... Read more ›
15
The past year has had a serious impact on people’s mental health and wellbeing. Many have turned to mindfulness and health apps during lockdowns to get some relief. New data from mobile analytics company App Annie for Mental Health Awareness Week in the UK shows that consumer spending on the top 10 mediation apps grew 25% in Q1 2021 compared to the previous quarter. Spending was up 10% year-on-year to... Read more ›
4
Mobile advertisers are expected to spend more on content campaigns with 70% admitting that context has become more important than ever before. While personalised targeting remains an important focus for many marketers, were those consumers are has gained significant attention over the last year. That’s according to a survey by Advertiser Perceptions which found that over half of advertisers also plan to spend more ad dollars on gaming campaigns (53%)... Read more ›
0
Sky Media is piloting Shoppable Ads on its Sky Mobile. The addressable TV advertising format will include a QR code that viewers can use to go to a brand’s website. It’s not the QR code added to the TV ad that makes the new format stand out, but its embedded stoppable functionality which draws upon Sky Media’s targeting and measurement analytics. “TV is proven to both build brands and drive... Read more ›
0
 We are EXCITED to announce the launch of the App Developer Awards which will recognise success in app development. With these awards we aim to bring to the forefront the leading app developers, agencies and in-house development teams. It’s about time app developers received the recognition they deserve for the amazing work they do creating the products we use every day. All entries will be evaluated by an independent... Read more ›
0
Monthly downloads of audio-chat app Clubhouse plummeted to less than one million for the first time since November 2020. According to Sensor Tower, the app was downloaded 922,000 times worldwide in April, an 89 percent decline on its monthly peak in February.  The decline will set off questions as to whether the Clubhouse’s popularity is waning post-lockdown and whether it can retain users without regular drop-ins from celebrities, such as... Read more ›
0
Google has launched a range of new advertising tools that aim to help advertisers gain more insights into their ads. As searches for “online shopping” and “delivery” jumped 140% in 2020 in light of the COVID pandemic, Google has been busy extending its tools for that can shed light on developing trends. The new insights tools help advertisers see contextual and automated insights. A second option is an opt-in feature... Read more ›
21
Most popular sources
Business Insider
|
27% 6 |
Gizmodo
|
20% 17 |
The Verge
|
8% 6 |
TechRadar
|
5% 2 |
Eurogamer.net
|
5% 2 |
| View sources » | |
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01.10.2024 07:28
Last update: 07:21 EDT.
News rating updated: 14:20.
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