![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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Calling all indie developers! MyAppFree is pumped to announce their first-ever game jam, the Mobile Summer Jam 2021, on itch.io! From beginner game devs to larger game studios, everyone’s welcome to participate during the jam. It runs from 28th June to 28th July, 2021, with up to $1,000 of advertising credit up for grabs in prizes. That means more traffic and exposure for the top 3 games as voted by... Read more ›
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US consumers spent up to 30% more in lifestyle apps in Q1 2021 compared to the previous year, according to new data from SensorTower. The category attracted spending of almost $300 million during Q1. The compound annual growth rate of the category was almost 50% since 2018 and for the first time, lifestyle apps saw 151 million first-time installs in a quarter. Growth adoption was driven by Android users. Google... Read more ›
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Phiture, the start-up that helps app developers optimise for the App Store, just announced its 100th hire, a significant milestone for this very young company and one that few mobile app marketing firms achieve this early on. Within less than five years, the company managed to build a multi-national team of experts to help develop its mobile growth services and create a rich portfolio with leading brands. Phiture was founded... Read more ›
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Rohlik, the Czech grocery delivery app start-up, just secured €100 million in a Series C funding round that values the company at €1 billion. The round was led by Index Ventures which previously invested in the company as part its Series B round three months ago. Rohlik plans to use the funding to expand into other European countries such as Germany, France and Spain. It’s a great time for food... Read more ›
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Mobile apps are an increasingly important tool for maintaining customer loyalty for restaurant apps. That’s according to a survey of over 1,200 US customers by Mobiquity. Following COVID lockdowns, ordering food online via a mobile app has risen steadily among all age groups. Many customers use food ordering apps once or twice a week while coffee shop mobile apps by Starbucks and co. are used even more frequently. Delivery apps... Read more ›
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Consumers spent a whopping $64.9 billion in app stores by Google and Apple during the first half of the years, according to the latest data from Sensor Tower. That’s almost a quarter more than they spent in 2020 at $52 billion. However, growth in 2020 was still higher at a spending boost of 28.4% compared to the first half of 2019 ($40.5 billion). The Apple App Store is projected to... Read more ›
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Duolingo, the popular language-learning app founded in 2011, has filed for an initial public offering (IPO). The company reported revenues that increased 97% to $55.4 million for the first quarter of 2021. However, net losses came to $13.5 million. The company was valued at $2.4 billion after it raised $35 million in funding late last year. Duolingo said it has over 500 million global downloads to date and is the... Read more ›
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Amazon Music announced that it acquired podcast distributor and monetisation firm Art19. The move appears to be in line with the eCommerce giant’s ambitions to expand its podcast advertising options. Art19 was launched in 2015 and offers a content and ad platform for marketers. Its tools allow clients to track campaigns in real-time and measure impressions and downloads. Production and creative tools are also accessible. Ads distributed by Art19 have... Read more ›
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Tapcart, an app that aims to compliment Shopify but on mobile devices, has just raised $50 million in a Series B funding round led by Left Lane Capital. The start-up calls itself the “Shopify for mobile apps” and already features notable brands such as Fashion Nova, Pier One Imports and Pasta. It’s been a great year for mobile commerce not least because the pandemic has driven more people to shop... Read more ›
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Consumers spent a record-breaking $34 billion on apps in Q2 2021 according to new data by App Annie. Total app spend was $7 billion higher than for Q2 2020 and up $2 billion on Q1 2021, painting a healthy state of the app economy. Spending on the App Store grew 30% year-on-year to $22 billion while Google Play spending shot up 20% to $12 billion. Despite hardware saturation, consumers continue... Read more ›
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Apple officially launched its Search Ads in China last week, allowing developers to bid on ad slots based on user keyword searches in the App Store. Search Ads have been available for quite some time now, but it seems their roll-out in China took considerably longer due to Chinese government restrictions on ad businesses. China has been a strong market for Apple given the popularity of its iPhone. Advertisers and... Read more ›
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Finance apps had a great year amidst the ongoing COVID pandemic. According to new data by SensorTower, in Europe installs of the top 50 finance apps rose 31% to 102 million in 2020. During Q1 2021, installs were up 32% to over 30 million from 23 million during the same period last year. PayPal and Google Pay were the most downloaded payment apps in Europe, with PayPal adoption stronger in... Read more ›
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Snap this week agreed on a deal with Universal Music Group for users to use clips from the publisher’s biggest artists as part of the Snaps and on Spotlight. Snapchat recently added a Sounds feature that allows users to add music to their Snaps. Over 500 million videos have been created with Sounds since October 2020. It’s plain to see that the move is in line with competitor TikTok stepping... Read more ›
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Facebook announced some major changes to the way it integrates Shops across the social network and plans to add Shops to WhatsApp and the Marketplace. The network now boast over 1.2 million active Shops and over 300 million monthly visitors. Some 74% of its users said they used Facebook to discover new brands and products online compared to 41% who said they discovered them via brand website. As part of... Read more ›
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The adoption rate of iOS 14.6 is reaching the 50% mark. Not surprisingly, there is a direct correlation between the adoption rates and the ad spend (detailed graph is available in the post). A lot of it is due to the reluctance of advertisers to spend significant amounts of budgets on SKAdNetwork. Instead of iOS, developers are using their budgets to promote Android apps which are more measurable.However, there is... Read more ›
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Mobile gamers spent 16% more on sports games in the US over the last 12 months according to new data from Sensor Tower. Players spent a total of $648.8 million with top games such as Golf Clash from Playdemic attracting around $132.8 million in spending alone. COVID-19 lockdowns meant that gamers were looking for opportunities to spend their time at home and this drove interest in mobile sports games. Other... Read more ›
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Wix, the SaaS platform, just launched Dine by Wix, a native mobile app that lets customers order food online and book restaurant visits. The move follows a lift among food ordering businesses and restaurants during the last year as more people used their mobile devices to make orders online. Some 65% of online orders for food now come from mobile devices, according to Wix research. The app extends the Wix... Read more ›
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JoyTunes, the musical education start-up, just raised $50 million in a funding round that saw it valued at $1 billion. The round was led by GV, with participation by Qualcomm. The Israeli start-up previously raised $43 million in three funding rounds. Its revenues rose to $100 million in 2020 but it has yet to be profitable. JoyTunes is the creator of apps including Simply Piano and Simply Guitar that help... Read more ›
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Social media has seen a significant shift in terms of how people are using it across different generations following the COVID pandemic. A new survey of 1,000 respondents in France, Belgium, Germany, Spain and the Netherlands by Sortlist found that social media usage rose 78% among millennials and Gen Z, and 25% among baby boomers in 2020. But it’s not just where we’re spending our digital time that matters. The... Read more ›
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MyAppFree already offers a discovery platform for both iOS and Android, with daily selected apps and games, as well as exclusive deals. It’s easy to use, fast and you can always find something unexpectedly fun and/or useful. But what if you don’t know what you’re looking for or don’t have a lot of time to scroll? The site recently launched a new section to help users discover apps and it’s... Read more ›
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Most popular sources
Business Insider
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27% 15 |
Gizmodo
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19% 17 |
The Verge
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8% 6 |
Mashable
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6% 4 |
TechRadar
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6% 4 |
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01.10.2024 05:19
Last update: 05:10 EDT.
News rating updated: 12:10.
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