Facebook is vamping up WhatsApp for businesses and customers alike by adding a local business directory to the app. What this means is that when a user clicks on the “Businesses Nearby’ button in the app, they can view and browse a listing of local businesses in-app. They’ll then be able to tap on a profile and click through for more information. For now the feature is only available in... Read more ›
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Facebook launched a range of new tools for businesses to connect with prospective customers more effectively. The update includes new personalised messaging and an improved business directory, as well as management options for reach and business activity. The social media giant said the measures were part of a wider drive to allow brands and retailers to bring more personalised experiences to their customers. With 75% of consumers looking to communicate... Read more ›
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Lightricks, the Israel-based maker of image and video editing apps, just raised $130 million in a Series D funding round that brings the group’s valuation to $1.8 billion. The round was co-led by Insight Partners and Hanaco Venture Capital, and participation from existing investors including Goldman Sachs Asset Management, and Clal Tech. Lightricks flagship apps include Facetune 2 – a photo editing app – and Facetune Video to edit and... Read more ›
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The majority (75%) of mobile gamers prefer to listen to audio ads while playing on their smartphones. That’s according to a new study from AudioMob, the audio mobile ad specialist, based on a survey of 2,200 respondents. The study showed that 61% of gamers aged 18 to 24 years listen to music whilst playing games. Audio ads have shown to improve click-through rates by more than 1000% compared to banner... Read more ›
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Lockdowns have undoubtedly changed the way we shop and communicate. Social commerce emerged as one of the leading topics last year as shoppers were confined to their homes and increasingly used their smartphones to purchase groceries and other goods. Now, 88% of consumers say that authenticity is among the most important factors when deciding which brands they will support. A new report by Stackla highlights that while 67% of consumers... Read more ›
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Travel apps in the US have surged following the lifting of lockdown restrictions in the country. According to new data from Sensor Tower, first-time installs of travel apps on the App Store rose to 61 million and 24 million on Google Play during Q2 2021. This follows a decline of 56% during Q2 2020 and highlights the recovery of the industry as a whole as lockdowns have lifted. Overall, quarterly... Read more ›
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eCPM rates in the US reached $1,500 at an average $400 across genres in 2021, according to new data released by mobile ad and app monetization experts Tapjoy. With the removal of CPE ads from iOS in 2019 and the introduction of App Tracking Transparency (ATT) in 2021, the latest data shows that publishers have adopted these approaches. The rise in shopping offers on iOS Offerwall, a popular rewarded ad... Read more ›
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Mobile casino game player spending in the US rose 16.4% to $4.8 billion over the last 12 months, according to the latest data by Sensor Tower. The top performing Casino game according to player spending in the US between September 2020 and August 2021 was Coin Master from Moon Active which generated $650.5 million and had 8.4 million downloads. The second top grossing Casino game was Bingo Blitz. The Casino... Read more ›
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LinkedIn is rolling out Articles for Pages in an attempt to bolster engagement and content across the platform. According to Microsoft, LinkedIn sessions grew 30% during the final three months of 2020. The platform’s total revenues rose 23% during the same period. Articles for Pages are an extended version of LinkedIn’s longer blogger pieces. While members have been able to draft long articles and share organic posts to their feeds... Read more ›
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CreatorIQ, the influencer marketing platform, just raised $40 million in a funding round led by existing investors TVC Capital, Kayne Partners Fund, Affinity Group and Unilever Ventures. It raises the group’s total funding to date to over $80 million. “We’ve witnessed accelerating growth of the creator economy over the past eighteen months, fuelled by the convergence of creators, commerce, and community,” said Igor Vaks, founder and CEO of CreatorIQ. “From... Read more ›
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The number of messaging app users is set to reach 3.09 billion by the end of 2021 – a 6.1% rise, according to research from eMarketer. That’s half the growth in user numbers messengers saw in 2020 when users increased by 14%. The rapid rise in app adoption was no doubt driven by COVID-19 lockdowns that lead to more people resorting to digital means of communication with friends and family.... Read more ›
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Mobile and omnichannel ad company, Mediaocean, just partnered with TikTok to launch a new technology that will integrate TikTok advertising into Mediaocean’s optimisation solution. TikTok has emerged as one of the fastest growing apps during the pandemic and is an ever more important channel for brands to reach audiences. With over 100 million monthly average users in the US alone, the app boasts plenty of scope for marketers to scale.... Read more ›
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While many studies looking at app downloads during the COVID year 2020 hailed TikTok as the winner, research by app development experts Bacancy Technology shows that Facebook-owned apps received significantly more downloads combined. Overall, TikTok was downloaded a total of 850 million times last year which was 250 million more downloads compared to WhatsApp, the second most downloaded app in 2020. Facebook was the third most downloaded app at 540... Read more ›
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Mobile and app marketing expert, AppsFlyer, recently launched the Conversion Studio, which is a solution that helps advertisers measure conversion value. It does this by looking at post-install activities within the SKAN framework, which Roy Yanai, Head of Product, SKAdNetwork, AppsFlyer, refers to as a way to limit “advertisers to a single conversion value, which only captures one aspect of the user’s post-install activity.” He adds: “With Conversion Studio, we... Read more ›
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Facebook is launching a line of AR glasses together with Ray Ban. The stylish glasses disguise the fact that users could be recording whatever they see. Called Ray Ban Stories will be available in three different styles including the traditional ‘Wayfarer’ style that Ray Ban is well-known for. But built into the frame is a camera that lets users record whatever is happening all around them. In this way, they... Read more ›
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Zedosh, the app that pays consumers for viewing mobile ads until completion, just announced that it’s now open for brand advertisers after securing £400k in funding. The company recently came out of a successful beta testing round. Zedosh wants to target younger audiences that may be harder to reach by letting advertisers run hyper-targeted campaigns. In order to do this, the company is using financial transaction data that users have... Read more ›
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Advertisers on Facebook will now be able to direct 10% of their traffic to their Instagram and Facebook shops as the social media giant continues to diversify and expand its eCommerce offerings. Retail advertisers and brands have recently noticed a prompt that gives them the option to direct some of their campaign responses to their in-app stores rather than a third-party link. The big news though is that Facebook would... Read more ›
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Shopee, the Southeast Asian app launched in 2019, now ranks as the top shopping app in Latin America, according to research from app experts Apptopia. This makes Latin America the app’s top market for monthly active users, overtaking Indonesia. It ranked ahead of apps including Amazon, Mercado Libre, AliExpress, Magazine Luiza and Americanas. Previously, Mercado Libre was a top shopping app in LATAM, before being overtaken by Amazon earlier in... Read more ›
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Snapchat launches a new dashboard for brands and communities that gives them better insights into the topics and moments most relevant to users. Snapchat Trends features the most popular keywords discussed by users via Stories and My Stories according to views. It also features a searchable database of terms that provides insights into organic discussions on the app and trending topics. Brands can make use of Snapchat Trends in various... Read more ›
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Tencent’s PUBG Mobile game was the top grossing mobile game in August 2021 at $270 million in player spend, according to research shared by SensorTower. It marks a small jump of 4.7% over August 2020 and shows that gamers are still hungry for playing despite lockdowns easing. Around 61% of PUBG’s revenues came from China, followed by the US (9%) and Turkey (7%). The second highest earner in mobile games... Read more ›
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Most popular sources
Business Insider
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28% 8 |
Tom's Hardware
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11% 8 |
Gizmodo
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10% 9 |
Wired
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10% 2 |
The Verge
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6% 2 |
| View sources » | |
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22.01.2026 00:47
Last update: 00:40 EDT.
News rating updated: 07:41.
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