TikTok did not only set records when it came to revenues this year and recently marked the milestone of 3 billion installs. This makes TikTok the fifth non-gaming app on the App Store and Good ePlay to accrue over 3 billion installs, following WhatsApp, Messenger, Facebook and Instagram. For the first half of 2021, the ByteDance owned popular short-form video app generated an estimated $919 million in consumer spending, up... Read more ›
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Rewarded ad prompts generate 2.5x higher eCPMS compared to those in static menus or in-app storefronts when placed within engaging content. That’s according to new data from mobile performance ad platform, Vungle, released today. The latest 2021 In-App Ad Placement Revenue Report, also found that rewarded ads in non-gaming apps generated 2x higher eCPMs than interstitials and 3x more than display ads. It shows that rewarded ads are no longer... Read more ›
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Verve Group, the omni-channel advertising group, just announced that it acquired mobile ad platform Smaato via its Media and Games Invest group. The deal values Smaato at $170 million. Verve Group hopes to position itself more predominantly as a leader in mobile advertising trough the acquisition. The Smaato team will join Verve for a total of 300 employees across 25 offices worldwide. “We are thrilled to welcome Smaato to the... Read more ›
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MobileAction launches a free ASO plan called ASO❤️ASA, which covers all the essential keyword tools for App Store Optimization (ASO) and Apple Search Ads Intelligence for developers to conduct keyword research and competitor analysis. The newly launched free plan will enable app marketers to track up to 100 keywords and 10 apps & competitors. The Search Ads Intelligence feature included in the plan provides all the Apple Search Ads keywords... Read more ›
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ActiveCampaign, the marketing automation platform, launched a $2 million development fund for app developers. The financial help aims to aid developers in growing their business and reaching new audiences with their apps. To apply, start-ups and app developers have to create an integration with ActiveCampaign CXA to offer advanced features free to clients. Tools are designed to help companies automate tasks and help them realise their creative projects. Around 70%... Read more ›
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There seems to be no stopping mobile games this year with the top 10 grossing mobile games generating some $1.4 billion of user spending in June 2021. Each of the top 10 games generated $100 million or more individually – a record in spite of COVID-19 lockdown restrictions being lifted around the world. The mobile gaming market has brought in $7.3 billion in consumer spending in June 2021 on the... Read more ›
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Zoom was one of the star apps of 2020, following pandemic lockdowns. But even in the second quarter of 2021, as many economies are reopening again, it’s still one of the top 10 most downloaded apps worldwide. Zoom quickly shot to the top of the App Store and Google Play charts in Q2 2020 for app adoption. Although adoption then slowed, first-time installs were still strong in Q3 and Q4... Read more ›
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Impressions for audio ads on YouTube were higher than for video ads on the platform, according to a new case study from Creatopy, the ad design platform. Between April and May, the agency ran YouTube audio and video ad campaigns, allocating the same budget ($3,399.50 total and $100 daily) to each campaign to see which would perform better. The goal of the campaign was brand awareness and reach with a... Read more ›
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2020 has been an unprecedented year for mobile apps and app marketers with installs rising rapidly due to pandemic lockdowns. That also means that mobile publishers faced growing competition in the app space and as Apple continued to adapt its acquisition and privacy standards many user acquisition marketers and publishers have adapted their marketing strategies. According to a survey by AdColony, 54% of marketing experts said they were moving toward... Read more ›
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Mobile app management company Airnow just acquired mobile app and SDK intelligence provider MightySignal in a multi-million pound deal. MightySignal tracks mobile SDK installations and millions of mobile ads annually. The addition will strengthen Airnow’s data capabilities in the SDK and intelligence space ad bolster its client base of publishers and marketers. “We’re delighted to welcome Ryan and his fantastic team of highly skilled specialists to the Airnow family. Our... Read more ›
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The top apps in the UK in Q2 2021 were the NHS app, Greene King, NHS COVID 19, Wetherspoon Order and Pay, and the Euro 2020 Official app. That’s according to new data from App Annie, which shows that COVID-related apps continue to dominate the UK app market. Consumers are increasingly spending more time using the NHS app in order to travel and check their health status online The NHS... Read more ›
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Downloads of the top vaccine passport apps jumped over 10 million globally since December 2020, according to new data from Apptopia. Vaccine passport apps provide proof of vaccination status for passenger. However, not all countries require them which is why uptake has been relatively slow. The NHS app was the app with the highest number of downloads in the UK. The app has been downloaded around 6.5 million times since... Read more ›
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Social commerce sales in the US are expected to increase around 36% to $36.6 billion, according to new data from eMarketer. That’s a small dip in growth compared to 2020 when sales jumped by nearly 39%, driven by pandemic lockdowns and increased social media consumption. However, social commerce sales in the US were significantly below those in China at an estimated $351.6 billion in 2021. While social commerce is predicted... Read more ›
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TikTok is testing a new feature called “Shoutouts” that lets users request and reward creators of videos. If that sounds familiar it’s because competitor app Cameo is known for letting people tip creators for their content. Shoutouts use an in-app currency to tip creators who in turn are able to set their own rates. Right now, the addition is only available in select areas with Turkey and Dubai among the... Read more ›
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With the latest changes to its privacy policy, Apple has modified the way measurement and attribution work on iOS. Advertisers face further limitations in this new reality that SKAd introduces. With less data to work with, there’s an increasing need for transparency. At Smadex, we built the solution to excel in this context: our new Flexible Mapping tool. SKAdNetwork has put in motion a new mobile programmatic framework marked by... Read more ›
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Mobile gaming hit Pokémon GO from Niantic has surpassed the significant milestone of $5 billion in player spending as the game celebrates its fifth anniversary. It means that the artificial reality game generated a whopping $1 billion on average per year. At the beginning of 2021 (H1), it generated $641.6 milion in revenues. The first half of the year marked the game’s best ever, up 34% in revenues over H1... Read more ›
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Yubo, the platform where young people can socialise free from ads or influencers, just launched YuBucks, a virtual currency. The feature can be used to pay other users on the network, much like in-app gifts are traceable between users. The app said that since it launched YuBucks in beta mode, it noticed a higher turnover of more than 20% and the number of users who made at least one purchase... Read more ›
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Twitter wants to change the way it displays tweets that may be misleading but aren’t dangerous or infringe on its policies. As part of a new series of tests, Twitter will be adding misinformation labels that will accompany tweets that the social network deems “misleading”. The labels will be coloured as shown in the photo above and carry a brief explainer and a link that users can click to find... Read more ›
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Instagram plans to launch full-screen recommended videos in user feeds, according to plans announced last week. As rival TikTok continues to take the lead in charts of the top grossing global apps, Instagram is trying hard to keep up by bolstering its video offerings. Earlier this year, the company added a Remix feature to Reels which lets users create content alongside other people’s video posts. Adam Mosseri, head of Instagram... Read more ›
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Calling all indie developers! MyAppFree is pumped to announce their first-ever game jam, the Mobile Summer Jam 2021, on itch.io! From beginner game devs to larger game studios, everyone’s welcome to participate during the jam. It runs from 28th June to 28th July, 2021, with up to $1,000 of advertising credit up for grabs in prizes. That means more traffic and exposure for the top 3 games as voted by... Read more ›
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Most popular sources
Business Insider
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27% 19 |
Gizmodo
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18% 16 |
The Verge
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8% 6 |
Android Authority
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6% 2 |
TechRadar
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6% 4 |
| View sources » | |
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01.10.2024 00:23
Last update: 00:15 EDT.
News rating updated: 07:11.
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