App Promotion Summit returns to SF on Thursday 26th September and we’d love to see YOU there along with 200+ app marketers and product leaders from the world’s leading apps and brands including: Bumble, Houzz, Canva, LinkedIn, Walmart, Mozilla, Public, Sephora, Crunchyroll, Stash, Fanatics Sportsbook, McAfee, Huckleberry Labs, J.Crew, Perfect365, Amazon Music, The Gap, Zynga, Monzo, Cronometer, Unico Studio, Weedmaps, Sobeys, Reddit, Poshmark, Reddit, Inkit and Upwork. Attendees are already... Read more ›
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While social media is not playing a dominant role in online shopping in Western markets (yet), a new study shows that it has caught on in the UAE. Let’s explore. Social media usage According to the RetailX Middle East Ecommerce Region 2023 report, many people in the Middle East use social media, with Qatar having nearly 98% of its population on at least one platform. TikTok is gaining popularity rapidly,... Read more ›
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So you’ve evaluated your mobile app retention strategy and decided to launch a new retargeting campaign? But what happens next? How do you get started? What’s the best way to set and achieve your goals? Remerge has the solution in its complete guide to in-app retargeting. Remerge has covered everything you need to know about running app retargeting campaigns in 2024. The guide includes insights on how the programmatic ecosystem... Read more ›
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Spending on mobile gaming dropped by 5% to $110 billion in 2022, according to a new report from Shorooq Partners. The data provides important insights into the gaming scene in the Mobile, Esports, North Africa, and Pakistan (MENAP) region. Let’s take a look. Mobile gaming spending shortage Although mobile game downloads shot up in 2022, there was a global trend where spending on mobile gaming dropped by 5% to $110... Read more ›
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In the year since ChatGPT’s launch, the UK’s AI sector has experienced substantial growth. The number of newly established companies using ‘AI’ in their names has more than tripled, rising to 1,284, which represents a significant 202% increase. AI companies popping up all over the UK A recent study by media company Hard Numbers examining data from UK Companies House to quantify the expansion of the AI sector following the... Read more ›
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While social media apps have not yet fully embraced eCommerce in the West, the trend of making purchases through social apps is on the rise. A growing number of users seem increasingly willing to make in-stream purchases, even though they still prefer dedicated eCommerce platforms. Majority of consumers opt for website over social media shopping A recent survey conducted by The Influencer Marketing Factory, in which 1,000 US consumers were... Read more ›
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While social media apps have not yet fully embraced eCommerce in the West, the trend of making purchases through social apps is on the rise. A growing number of users seem increasingly willing to make in-stream purchases, even though they still prefer dedicated eCommerce platforms. Majority of consumers opt for website over social media shopping A recent survey conducted by The Influencer Marketing Factory, in which 1,000 US consumers were... Read more ›
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Adsterra is bringing a new game-changer to the stack of its famous Social Bar format: Interstitials are available for Self-Serve Platform advertisers! Interstitials used to be a privilege for managed accounts, but even so they reached an impressive 50% of ad demand among Social Bar users. Now, they’re not just an exclusive feature anymore: they are ready for action by all the savvy advertisers registered on Adsterra’s SSP. What are... Read more ›
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The advertising world is facing some tough challenges as its growth slows down by 5.3%. One big problem on the horizon is something called “invalid traffic” or IVT. Let’s take a closer look at the impact of IVT on ad waste and efficiency. 33% rise in fake traffic According to Lunio, a company that helps advertisers be more efficient, in 2024, advertisers might waste more than $71 billion on fake... Read more ›
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Migrating to SKAN 4 led to a reduction in the cost per acquisition and an increase in conversion rates, according to a new report from Adjust in collaboration with TikTok, which sheds light on the impact of iOS SKAdNetwork (SKAN) campaigns for mobile marketers. SKAN 4 reduces cost per acquisition The reduction in acquisition cost leads to greater scalability on iOS to benefit marketers aiming to refine their optimisation strategies.... Read more ›
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The ESPN app, acquired by Disney in 1995, has proven to be a lucrative investment over the years, with its valuation recently reaching an impressive $24 billion. According to a recent report by data.ai, the app has officially surpassed $1 billion in lifetime consumer spending. An app for sports enthusiasts Since its launch on iOS in May 2009 and on Google Play in June 2010, the ESPN app has become... Read more ›
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SuperScale, a company based in London that helps mobile games grow, recently published a report based on interviews with 500 game developers in the UK and US. It found that 43% of mobile gaming apps do not make it past the development stage. Let’s take a look. Many games stuck in development stage The fact that 43% of mobile games don’t make it past the development stage highlights the high... Read more ›
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Roku and Unity have announced a strategic collaboration aimed at assisting mobile app businesses in expanding their app installation campaigns to TV streaming platforms. This partnership, currently in beta testing, brings together Roku’s premium TV inventory and Unity’s user acquisition technology. The goal is to offer mobile app marketers a more efficient way to run TV streaming campaigns. Growing competition Miles Fisher, Senior Director, Head of Emerging and Programmatic Sales... Read more ›
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The mobile app media landscape felt the repercussions of the economic downturn in 2023, with nearly all major media sources witnessing declines. In the third quarter of 2023, app install ad spend budgets were slashed by 20% when compared to the same period in 2022. That’s according to the latest Performance Index by data analytics firm AppsFlyer. Apple Search Ads and Meta lead in iOS gaming and non-gaming The objective... Read more ›
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A recent study conducted by the Pew Research Center has revealed a significant shift in news consumption habits among TikTok users in 2023. According to the study, the percentage of users accessing news through the app has surged from 22% to 43%. What’s happening? More users are checking news on TikTok According to the study, which was based on a survey of 8,842 US adults conducted between September 25 and... Read more ›
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American startup SplitMetrics, specialising in app growth solutions, just acquired Austria’s App Radar, a prominent app marketing and analytics platform, in an all-cash deal. A power move This strategic move brings together two industry leaders, creating a comprehensive platform offering AI-powered services, including paid user acquisition (UA), app store optimisation (ASO), conversion rate optimisation, and data analytics. Max Kamenkov, CEO and co-founder of SplitMetrics, said: “App Radar has a range... Read more ›
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Amazon appears to be bolstering its in-app shopping partnership. In two separate news pieces emerging over the past week, the eCommerce giant has struck a deal with both Meta and Snap to feature in-app shopping capabilities. We’ll take a closer look. Meta and Amazon Although Meta dropped its live shopping efforts on Facebook and Instagram, the company still sees potential for shopping on its apps. Now, it’s collaborating with Amazon,... Read more ›
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China’s leading mobile publishers contributed a 38.7% share of the global revenue for the month of October. That’s according to the latest data from Sensor Tower. Let’s dive in! 37/100 A whopping 37 Chinese mobile publishers secured spots within the top 100 global revenue earners for October 2023, contributing almost two-fifths of revenue. Collectively, they generated $1.91 billion in revenue during this period. Familiar names in mobile gaming, like NetEase... Read more ›
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Alternative Android app store, Aptoide, just secured €8.5 million in funding from mobile growth and monetisation platform Digital Turbine. This investment means that the companies will be able to provide app developers and app users with an open alternative for app distribution and monetisation. How will Aptoide use the funds? The investment will be used to primarily support Aptoide’s vision to develop and promote GamesHub and Catappult, two mobile app... Read more ›
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In a recent announcement, Google outlined new policies for prospective Android developers using personal Play Console accounts. These changes mandate comprehensive app testing involving a minimum of 20 individuals over a two-week period before an app can be published. Rigorous app testing The new initiative aims to elevate the overall quality of apps available on the Play Console, and Google has committed to investing more in the app review processes.... Read more ›
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As the year progresses, we want to express our gratitude for your unwavering support throughout 2023. Your dedication has been instrumental in making the global app community thrive in the face of challenges. We are thrilled to unveil our exciting plans for 2024. App Promotion Summit is back, and it promises to be bigger and better than ever before. With a wider range of opportunities for involvement, we invite... Read more ›
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Most popular sources
Business Insider
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66% 27 |
GSMArena.com
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5% 4 |
CNET
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5% 1 |
Mashable
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4% 3 |
Gizmodo
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3% 3 |
| View sources » | |
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28.09.2024 19:54
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