September 2021 was the best month for sports booking apps yet as demand for the NFL season soared. What’s helped sports betting apps climb dramatically this season is a shift in regulation and more states allowing mobile sports betting and sportbooking apps. Google Play also recently updated its policies to allow gambling apps in the US. According to data from Sensor Tower, app adoption of sportsbookers surpassed daily fantasy sports... Read more ›
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Some mobile users are spending an average four hours per day on their devices, according to research from mobile analytics experts Ap Annie. The Q3 2021 Mobile Pulse Top Apps and Games Rankings report reveals that users in Indonesia spent a whopping 5.5 hours on their phones every day, followed by Brazil and South Korea. The US ranked among the leading 10 markets at 4.2 hours while the UK scored... Read more ›
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Food delivery app DoorDash just announced the launch of its self-serve advertising platform for brands. The tools will allow brands and marketers to reach customers on the app and grow their business. DoorDash’s self-serve Sponsored Listings are at the core of its offering. These are listing that aim to help local restaurants boost their visibility and generate orders, but merchants only pay when a customer actually places an order from... Read more ›
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It is all systems go with the App Growth Awards 2021 and the deadline for entries is NEXT THURSDAY. ⌛ Why should you enter? Simple: ✅ It is completely FREE ✅ It is easy – you only have to answer 5 simple questions ✅ You and your company are going to look like superstars when you win ✅ You can guarantee that at least one of your competitors has entered... Read more ›
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TikTok has done it again: the popular short-form video app was the most downloaded non-gaming app in September 2021 with over 59 million installs. Around 16% of its installs came from China followed by the US (12%), according to the latest report from Sensor Tower. Facebook was the second most-installed app within the non-gaming sector during the month with over 51 million installs. India led the rise in growth at... Read more ›
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Mobile app monetisation experts InMobi today announced that they’ve acquired Appsumer, a performance insights platform for mobile app advertisers for an undisclosed sum. Appsumer offers a 360-degree intelligence platform for mobile advertisers to dive deeper into their ad spend insights. Its platform offers no-code integrations with over 100 marketing channels and customisable dashboards for clients to track their goals. Its client based includes Miniclip, Picsart, Viber and others. “Appsumer brings... Read more ›
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Mobile growth network Phiture just announced that it is officially launching an office in the US to expand its global reach. The start-up launched five years ago in Berlin with the aim of providing App Store optimisation and performance marketing services to app developers. The company already counts notable companies such as Headspace and Adobe among its clients. It hopes to reach extend and achieve new relationships by launching a... Read more ›
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TikTok has partnered with six certified Sound Partners as part of its TikTok Marketing Partners program. The sound partners will aim to help brands develop their own sound strategies for TikTok. Marketers can already access the app’s commercial music library, but the latest addition means that brands will have more control over the sound of their ads to make an ever greater impact. “Sound is the universal language of TikTok,... Read more ›
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The app industry is changing and growing like never before. Do you want to find out how apps survived and thrived in 2021 and how you can become a smarter app marketer in 2022? App Promotion Summit Berlin will be returning on December 2nd and will host challenging conversations covering key app industry issues including iOS 14+, evolving user behaviour, rapid growth and more. The event will be covering: User... Read more ›
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Travel app downloads jumped 14% to 143 million in H1 2021 compared to the previous year as a growing number of consumers are getting vaccinated and return to travel. That’s according to new data released by Sensor Tower which shows that travel apps were seriously impacted by pandemic lockdowns but recovered during summer 2021. Booking.com reached almost 3 million in downloads in Europe during the sunny season this year. Average... Read more ›
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While Facebook apps were down last week, consumers took the chance to find other social media and messaging apps to spend their times with. Among the rivals, Snapchat noted the largest increase of 23% in time spent among existing users, according to data from Sensor Tower. Twitter usage jumped 11% and TikTok saw small gains of 2%. Messaging apps like Signal and Telegram noted gains of 15% and 18%, respectively.... Read more ›
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Retail spend using mobile devices rose 55% during the Q4 2020 holiday season and is expected to remain strong this year. That’s according to AppsFlyer’s latest State of eCommerce App Marketing report. eCommerce app installs climbed 55% on Android and 32% on iOS in 2021 with combined UK installs peaking at 151% during 2020. App installs doubled once again in Q1 2021 signalling sustained growth of the sector. “To make... Read more ›
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Pinterest has revamped and expanded its shopping features to make it easier for retailers and brands to showcase their products while allowing users to discover and shop the items they’re after. The microblogging site that is deemed 7x to influence purchasing decision of weekly users, has added slideshows for collections so that advertisers can encourage bigger baskets. Shoppers on Pinterest tend to have 85% bigger baskets than those on other... Read more ›
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Twitter is selling MoPub, it’s in-house in-app monetisation business, to AppLovin in a $1.05 billion cash deal. The micro-blogging site originally paid $350 million for the company eight years ago. In 2020, MoPub generated annual revenues of $188 million. As to the reasons, Twitter said the transaction would help drive its development and allow the company to scale key areas of service and advertising for SMBs. “This transaction increases our... Read more ›
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Scroll, the reading app that promises a distraction-free reading experience, is closing down at the end of October. The feature will then become a part of Twitter Blue, which is the subscription-version of Twitter, TechCrunch reports. Twitter Blue is currently restricted to Canada and Australia and includes a reader mode feature. The way Scroll currently works is that subscribers can view select publications like USA Today, BuzzFeed or The Atlantic... Read more ›
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AppFollow, the app management platform, just launched the new version of its AppFollow 7.0 on Product Hunt. The latest suite of tools helps developers to scale their apps and reach a greater number of users, optimise reviews and see additional product insights. The platform now includes an option for segmented and organized product insights, infos on customer sentiment, response automation for reviews, and competitor reach and performance analytics. It allows... Read more ›
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TikTok revealed it reached one billion active global users in September, making it the seventh mobile app to reach this milestone. Vanessa Pappas, the interim head of TikTok Global, announced the news on TikTok. It has added 300 million new users since last summer, when it announced it had 700 million users. There was a dip in users in Q3 2020, due to India banning the app, however it bounced... Read more ›
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Millennials are far more likely to shop using their mobile devices following the pandemic, according to new research from Tapjoy released today. Over half of millennials said they shoppe more on mobile than in the previous year and 80% said they made mobile purchases often while 73% shopped on mobile one to four times a week. A whopping 62% also shopped more during the winter holidays and 47% are planning... Read more ›
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Media Smart, the organization that educates teens about online advertising, just partnered with TikTok to launch a set of resources for teens. The information are designed for teachers to use in schools to teach students how the app uses adverts from brands. It aims to make it easier to identify ads. Parents are also invited to view the content which is based on research by Livity that shows how ever... Read more ›
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After sitting on my giant yellow legal pad of “must do” ideas and the 5 year roadmap for far too long, I’m here to say Intellifluence is finally launching something I’m elated to share with you as months of development… Influencer Offers. This article was first published on Intellifluence blog. For those not familiar with Intellifluence already, we are the largest warm contact influencer network that provides discovery and workflow... Read more ›
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Most popular sources
Business Insider
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31% 12 |
Tom's Hardware
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9% 6 |
Gizmodo
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9% 11 |
Wired
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9% 1 |
The Verge
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6% 2 |
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21.01.2026 22:58
Last update: 22:45 EDT.
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