Mobile games that are animal-insect-themed grew revenues from player spending by approximately 10x during 2021 to $27 million, according to new data from Sensor Tower. While it’s not entirely clear what’s driving the 904% rise in revenue, it seems that money/treasure-themed mobile games are all the rage, bringing in $4.4 billion in the US alone last year. The Ants: Underground Kingdom accounted for almost 90% of player spending in animal-insect... Read more ›
0
Dating app Bumble just made its first major acquisition with French dating app Fruitz. Financial details of the transaction were not disclosed. Bumble hopes the addition will boost its popularity with Gen Z audiences. Fruitz uses different types of fruit to assign to relationships making it easier for users to find like-minded individuals. For example, a watermelon stands for friends with benefits, while cherry stands for finding one’s other half... Read more ›
0
TikTok was the most downloaded app globally during the first month of 2022, according to new data from app experts AppFigures. Downloads of the popular short-form video app rose to 52 million, taking the lead back from Instagram (45 million). Among the top five were also Facebook, WhatsApp and Telegram. Zoom jumped to 8th place following a pandemic-led explosion in 2020. The top 10 apps secured a combined 310 million... Read more ›
2
In 2022, fewer mobile ad networks won a greater number of placements on regional, platform and vertical top lists, according to the latest ROI Index from marketing data and analytics experts Singular. The latest Index based on an analysis of 300 ad networks on the planet, 5,000 of the world’s biggest apps, and over $20 billion in in-app revenue shows that 29% fewer ad networks appear on at least one... Read more ›
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Some 86 mobile apps recently added “metaverse” to their description or branding on the App Store and Google Play in light of Facebook’s rebrand to Meta. It seems that app developers got excited about the change and, hoping to align their marketing efforts, added the “metaverse” keyword to their description or titles. Sensor Tower also found that 23% of metaverse apps mentioned “crypto”. Other key terms included NFTs (18%), AR... Read more ›
0
Health and Fitness apps saw a significant spike in downloads and user interest during 2020 as the pandemic raged. Interest has continued with installs of apps in the category reaching 290 million in 2021, up 14% from 2019. According to new data from Sensor Tower, health and fitness app consumer spending rose to $66 million on the App Store and $35 million on Google Play in Q2 2021. Among the... Read more ›
0
Around half of brand marketers want to use contextual advertising to replace cookies, according to a new study by contextual intelligence provider GumGum. 56% of respondents said they were aware that contextual ads were a key solution to the upcoming post-cookie environment. However, there remains a general lack of awareness and understanding of contextual among many advertisers. “I think contextual advertising has a lot of promise in this new environment,”... Read more ›
0
Shein, Shopee and Meesho led the way in the shopping app market in 2021, with all three surpassing Amazon in global downloads for the year. Shopee received the most downloads, at 211 million, 97 percent of which came from Latin America and Southeast Asia. Shein came second with 193 million downloads, but its regional downloads were split more evenly, with 23 million in Europe and 32 million in the US,... Read more ›
0
Shein, Shopee and Meesho led the way in the shopping app market in 2021, with all three surpassing Amazon in global downloads for the year. Shopee received the most downloads, at 211 million, 97 percent of which came from Latin America and Southeast Asia. Shein came second with 193 million downloads, but its regional downloads were split more evenly, with 23 million in Europe and 32 million in the US,... Read more ›
0
Facebook might have finally reached its peak usage, reporting 1.93 billion daily active and 2.91 million monthly active users in its fourth quarter results. While only a loss of half a million dailies, it is significant as it is the first time Facebook has reportedly less active users since inception. Facebook daily active users Q1 2011 to Q4 2021 (mm) The user decline, alongside slowing ad growth, led to a... Read more ›
0
Flip, a social app for frontline workers to communicate with one another, just secured $30 million in funding, led by Notion Ventures and Berlin-based fund HV Capital. Flip has been designed as a way for workers and management to stay in touch and even manage HR activities like shift swapping. The app features a personalised newsfeed and individual or group chats. With some 80% of the global workforce not working... Read more ›
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Netflix jumped on the mobile game bandwagon in November 2021 and the move may be paying off. According to new data from app experts AppFigures, since its launch Netflix released 12 games to the App Store and Google Play, generating a combined 5 million downloads to date. While game downloads spiked during the early days of release, they have since stabilised with weekends attracting a generally higher number of installs... Read more ›
12
Pure-play rapid delivery apps were all the rage in 2021, with dozens of apps launched in Berlin, London and New York City, aimed at delivering items in less than 20 minutes. The market size for this sector increased by 322 percent, according to data published by our data team, from $1.1 billion in 2020 to $4.7 billion in 2021. Rapid delivery revenue 2018 to 2021 ($bn) Some apps launched in... Read more ›
0
South Korea’s Naver Group, the company behind the 3D avatar app Zepeto is enlisting the help of creators and creative studies to create 3D experiences on Zepeto. The company just launched a $100 million fund to promoted its new plugin supported by Unity. Zepeto is an app that lets users swap their selfies into 3D avatars, design digital spaces, and interact with others. The app has 20 million monthly active... Read more ›
0
Online dating continues a rise in popularity despite things returning to normal following pandemic lockdowns. Between 2020 and 2021, cost-per-installs for dating apps doubled to $4.57 and CPIs rose by almost 13% month-on-month from Q2 to Q4 2021. That’s according to a brand new report from mobile app marketing platform Liftoff based on an analysis of 79 different apps and 13.7 million installs. The data unveils that dating apps have... Read more ›
0
Apple advertising and subscription revenues rose 24% year-on-year to $19.5 billion, according to its earnings report. The majority of ad spend is likely driven by App Store search ads, highlighting the success of the format. While Apple doesn’t provide a breakdown of its advertising revenues, it’s estimated that subscriptions and cloud services aren’t what’s driving up revenues here. What’s becoming clear however is that Apple appears to be benefitting from... Read more ›
2
Pinterest has launched a feature that lets users Try on for Home Decor. In other words, users can now shop for interior design inspirations and test them within their home using augmented reality. Pinners will be able to virtually place items from retailers such as Macy’s, Walmart and Wayfair using their Pinterest Lens camera. The feature seems somewhat overdue for a platform that has long been the go-to for home... Read more ›
3
The majority of Gen Z and millennial Snapchat users say they value online privacy (81%) while just 65% are actually satisfied with privacy provisions on social media apps. That’s according to a survey by Snap of 1,000 daily Snapchat users and non-users. The survey found that daily Snapchat users were more satisfied with online privacy (70%) than non-Snapchat users (60%). But what exactly is it that users feel benefits them... Read more ›
0
Last year, gaming fans live-streamed an average of 653 million hours of content on Twitch, YouTube, and Facebook Gaming. Live streaming was up 21% over 2020, according to a new report published today by gaming and esports live streaming analytics firm Stream Hatchet. Twitch still dominates the market for video game live streams accounting for 71% of total hours watched. However, YouTube saw a decline in living streaming hours between... Read more ›
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Disney+ the popular streaming app just surpassed $2 billion in lifetime global consumer spending across app stores, according to new data released by App Annie. This means Disney+ will join a handful of mobile apps – 35 to be exact – that have crossed the $2 billion mark. Mobile games represent 26 of the 35 while only nine non-gaming apps have achieved this spending goal. Netflix, YouTube, Tencent Video, and... Read more ›
19
Most popular sources
Business Insider
|
27% 5 |
Gizmodo
|
12% 2 |
Tom's Hardware
|
8% 6 |
Wired
|
8% 1 |
The Verge
|
6% 5 |
| View sources » | |
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21.01.2026 15:36
Last update: 15:30 EDT.
News rating updated: 22:32.
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