Honor of Kings by Tencent was the top grossing game at $329 million in October 2021, according to Sensor Tower. The figure represents a 46% rise over the same month in 2020 with most of the revenue coming from China. Another Tencent title followed in second rank â PUBG Mobile, which earned $197 million in gross revenues. Overall, the mobile game market generated $7.5 billion from player spending on the... Read more âș
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Spring, the commerce platform for creators, just partnered with Instagram to help creators achieve a 100% profit from their merchandise. Costs for goods, manufacturing and shipping would be eliminated and creators can check their transactions in-app. Itâs essentially a great way to bypass Appleâs hefty 30% fee cut because the commerce integration is direct to consumer. The Spring program can be used with Instagram posts, reels and Shops and will... Read more âș
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Casual game ad cost have dropped 38% since the rollout of iOS 14.6 while core advertising costs increased 78%. Thatâs according to new research from mobile marketing growth experts Moloco. Average cost per install for casual games including arcade, card and puzzle games on iOS dropped 45% compared to 30% on Android. Advertising costs spiked following the launch of iO 14.5 but have since steadily dropped as a growing number... Read more âș
1
Pinterest is set to crack the one billion global download mark before the end of the year, according to App Annieâs latest insights report. The rise in downloads has been driven by emerging markets Brazil and LATAM. Temple Run 2, the popular mobile game, is also entering the one billion download arena, joining Subway Surfers (which is surpassing two billion installs) and Crush Saga. The research also shows that TikTok... Read more âș
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With just 3 weeks to go until App Promotion Summit Berlin we are really excited for the event đ In-person tickets are almost sold out but you can join our waitlist here. We are also able to offer you some complimentary digital tickets to the event. Why should you sign up and join our digital event? 3 days of live interactive workshops covering ASO, UA and Product & Engagement (running... Read more âș
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MyAppFree has embarked not only on the road to becoming a global ad partner with an exclusive reach of users for its mobile advertisers but also the company has been heavily doubling down on creating its app publisher brand presence. In the hindsight, MyAppFree started its journey as an app turning into an ad-network leveraging its audiences, and exclusive partnerships e.g. Sony Mobile. However, in this day and age, the... Read more âș
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The app ecosystem has seen rapid changes over the last few years following lockdowns and changes to iOS privacy settings. That means developers may have had to adapt new means to engage their users or promote their apps. New research from AdColony and Fyber sheds light on some of the most common marketing strategies by app developers. Gaming apps predominantly use video ads to drive revenues while non-gaming apps rely... Read more âș
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GameAnalytics, the analysis platform used by more than 100,000 game developers, today launched HyperBid â a new mediation platform specifically designed for mobile game publishers and developers. HyperBid can be used to increase ad revenues and capitalise on monetisation opportunities by diving into an audience of 2.8 billion mobile gamers. It dos this by offering a range of features that are tailored at mobile game ads. HyperBid specifically draws on... Read more âș
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Food delivery apps noticed higher than ever demand during the pandemic last year, as users were restricted to their homes. Now, new research from mobile experts AdColony shows that 65% of consumers order food using apps more so than they did before the pandemic, highlighting that interest in food apps has remained high. According to the latest mobile trends report, more than a third of mobile users of all ages... Read more âș
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AudioMob, the company that develops in-game audio ads for mobile just raised $14 million in a series A funding round. The company recently launched new offices in London and Abu Dhabi to support its global expansion, following the success of supporting artists like Ed Sheehan and Nas alongside brands like Intel, Jeep and KitKat who all saw relative metric achievements of more than 1000%. A recent study found that 75%... Read more âș
2
YouTube is testing a feature that opens short-form videos in its Shorts app rather than the YouTube mobile app if a user previously used Shorts. The company previously announced it was testing access to Shorts to make it easier to be dropped directly into the app and experience other relevant content. Tests had been run on iOS but are now to be extended to Android. YouTube Shorts was initially launched... Read more âș
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TikTok was the top non-gaming app for downloads worldwide. Thatâs according to the latest data from Sensor Tower highlighting the most downloaded apps for October 2021. China led the number of installs at 17% followed by the US at 11%. Instagram was the second most-downloaded non-gaming app at over 56 million installs. Thatâs a 31% rise over October 2020. It was led by India (39%) and Brazil (6%). Other notable... Read more âș
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Snapchat has just added Ads Manager Campaign Optimisation to make it easier for marketers to use the popular app to run campaigns like Pros. The new certification runs alongside the platformâs Snap Focus certification program, which offers practical guidance by experts. The Ads Manager Campaign Optimisation is a five-part course to help media buyers and strategists to optimise their Snapchat campaign results and measure performance according to learning objectives. These... Read more âș
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Facebook aka Meta recently said it would add a way for creators to accept payments directly through the platform. The move is a direct stab at Apple which usually takes a 30% cut. Zuckerberg said in a Facebook post: âAs we build for the metaverse, weâre focused on unlocking opportunities for creators to make money from their work. The 30% fees that Apple takes on transactions make it harder to... Read more âș
2
The pandemic has surely added to our laziness. Where the world merely acted like couch potatoes, the mobile app monetization industry soared revenues. Many among us developed some phenomenal mobile apps and games while accelerating the industryâs revenue. The predictions reveal that soon in 2023 the mobile app market will reach a staggering $935 Billion. This growth gave steroids to the need for app monetization, introducing the world to multiple... Read more âș
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Klarna, the popular finch app, has launched a dedicated shopping app following its $1.05 billion acquisitor of price comparison site PriceRunner. The app aims to make it easier for shoppers to purchase products directly and pay using their Klarna account. But even users who arenât subscribers of Klarnaâs payment service can use the new app to make purchases. âIt also further cements that Klarna will not be a marketplace but... Read more âș
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Duolingo is far and away the most popular language learning app, responsible for over 60 percent of the usage in Q3 2021. Data from Sensor Tower showed Duolingo was far ahead of other language learning apps, with no other platform having over 10 percent market share in installs or usage. Language learning app usage (Q3 2021) 61 percent of installs in 2021 (from January to September) were for Duolingo, while... Read more âș
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How did app publisher Upland produce an eye-watering 95% ROAS gain from their recent Facebook campaign? It wasnât that hard. They applied a custom audience built from billions of dollars of app purchase data. Data that enabled them to put their ads in front of users that have already paid in similar apps. Upland used the Bango Audiences tool to build custom audiences derived from $billions of dollars app purchase... Read more âș
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Instagram is making shopping even more interactive this holiday season . The company added Live Shopping events that allow users to view exclusive offers in-app presented by celebrities and featuring emerging brands. Users just need to click on Holiday Picks in the Instagram Shop tab. Here, creators are curating the latest trends. On Fridays throughout November the Live Shopping Series will feature talented Black creators via the #BuyBlack hashtag. Between... Read more âș
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In-game platform Adverty just announced that its ad view ability technology BrainImpressions has been granted its third patent in the US. The technology helps advertisers and app developers determine ad viewability and oppressions in mobile games. This includes insights such as when an ad is considered as seen by a user. âItâs imperative that the media industry uses its collective knowledge and powers of innovation to help define appropriate viewability... Read more âș
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Most popular sources
Business Insider
|
25% 14 |
Gizmodo
|
16% 14 |
Android Authority
|
12% 11 |
TechRadar
|
5% 4 |
MacRumors
|
5% |
| View sources » | |
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30.09.2024 13:23
Last update: 13:16 EDT.
News rating updated: 20:11.
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