![Mastering SKAdNetwork for app marketing success [new guide]](https://times42.com/media/8/9/3/9190893_640x200.jpg "Mastering SKAdNetwork for app marketing success [new guide]")
One of the most impactful recent developments for the app industry was Apple’s introduction of the App Tracking Transparency (aka ATT) framework. It sent app marketers on a quest to find a new way for tracking mobile app users’ behavior. To meet this demand, Apple had released SKAdNetwork (aka SKAN) which brought a new framework for app marketers to measure ad campaigns performance, while still respecting app user privacy. Mobile... Read more ›
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While global app adoption and consumer in-app purchases were flat during Q1 2022 compared to 2021, the number of monthly active users grew almost 5% according to new data released by Sensor Tower. Some app categories such as medical apps were particularly popular, more than doubling its active monthly users. Navigation apps saw the second-highest growth in usage, jumping 23.5% while travel ranked third at 19%. The figures show that... Read more ›
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Roughly 30% of Facebook advertiser targeting by interest is inaccurate or irrelevant according to a study from North Carolina State University. The researchers examined how Facebook tracks behaviours and topics of users and found that around a third of the time interest tracking wasn’t accurate. The researchers also recruit 146 participants internationally and developed a browser extension to extract data from their Facebook accounts based on their data. Users reported... Read more ›
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Mobile game developers are exploring meta elements to experiment with gameplay features to boost player retention and broaden appeal. At the same time, app developers are exploring new monetisation options. That’s according to new research from mobile game experts GameRefinery and Liftoff which shows that all of the US top 100 grossing games from the past two years used renovation elements. Meta elements make for an essential component of casual... Read more ›
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Instagram just updated its Reels editing process. The update will make it easier for users to trim and rearrange video clips in the Reels composer. It’s yet another opportunity for creators and users of the popular imaging app to engage more meaningfully with videos on the platform. Videos can be edited and clipped by tapping on the thumbnail and cutting the specific segment that users which to trim. Clips can... Read more ›
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Installs of language learning apps jumped to 71 million in Europe in 2021, according to data from Sensor Tower. The multilingual and kids category were the categories with the highest downloads. Duolingo, Babbel and Mondly were the top grossing language learning apps in Europe last year. Consumer spending for the category rose over 60% over a 12-month period driven by growing interest due to the pandemic. Duolingo accounted for over... Read more ›
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TikTok just launched a new in-app creation feature called TikTok Library, which lets creators access entertainment content to participate in trends. For now, the Library consists largely of content from GIPHY such as GIFs with audio and clips. However, TikTok plans to add other content such as audio, sound and text to the Library over the coming months. GIPHY Clips (GIFs with Sound) are a way to add quotes and... Read more ›
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European wood waste apps added 14 million new Android users during the last 12 months, according to app marketing and analytics platform App Radar. Between March 2021 and February 2022, top European food waste apps such as FoodCloud grew their Android user base by 36%. In conjunction with iOS downloads this could amount to around 75 million users or one in ten adults in Europe. Food waste apps became popular... Read more ›
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Twitter is now enabling users to change their accounts to Professional Profiles. The option had previously only been available to select accounts. Now, anyone can head to their Settings to adapt their account. The conversion gives users access to a series of additional account tools such as being able to display their business information, adding products and switching on a newsletter feature. Twitter launched Professional Profiles back in April 2021... Read more ›
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UXCam, the app experience analytics group, that provides contextual high-fidelity insights, just raised $5 million in a seed funding round. The round was led by Headline, an investor in Segment and SEMrush, and included participation from Adjacent VC, Blinkist co-founders, ex-CMO of Contentful Chris Schangen and others. As part of the round, Jonathan Becker, Partner at Headline will join UXCam’s board. UXCam focuses on providing better mobile app experiences for... Read more ›
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Pinterest announced that it is expanding its Creator Fund to help support its creator community extend their presence across the platform and engage audiences. The group hopes that better incentives for creators mean they’ll come flogging back to the platform. For 2022, Pinterest will announce a new Fund cycle each quarter that opens up financial opportunities and other resources for users. As part of the package, creators can also expect... Read more ›
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Brands that utilise hyper-personalization approaches are driving conversion rates as much as 250% compared to one-size-fits all campaigns, according to new data from CleverTap. Based on an analysis of 140 million devices and 121 million unique users, the report finds that just 19% of app users stay engaged in the first month after downloading an app. Churn is worst around the two-week mark when 86% of new users stop using... Read more ›
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TikTok is now beta testing adverts within the app’s search results. As shown in an example by digital ads expert David Herrman, TikTok search ads now appear above other relevant search terms in a user’s results page. They are marked as ‘Sponsored’. The addition could be a major boon for advertisers and brands looking to reach consumers who are searching for specific terms or products. Advertisers will be able to... Read more ›
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Mobile app users visited brick-and-mortar stores 41% more often during a 12-month period compared to non-app owners, according to new research from Inmobi. The study found that retail and QSR app owners visited stores 39% more frequently while store visits for big box retailer app owners were 24% more frequent and 25% more frequent among grocery app owners. Big box stores had the highest app awareness (25%-29%). Among the main... Read more ›
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Adoption of encrypted messaging apps Telegram and Signal spiked in Ukraine following Russia’s invasion in late February. Installs climbed 197% according to Sensor Tower. Collectively the two apps saw 1.7 million installs between February and March, up 197% from 573k in January. The apps were also picked up more heavily by Russian users with installs climbing 33% to 3.2 million. Overall, Telegram saw more installs in both countries. However, in... Read more ›
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Mobile media sources are still feeling the repercussions of Apple ATT a year after it was rolled out. However, many are beginning to improve their SKAN modeling, according to data released from app experts AppsFlyer. The latest Performance Index also shows that after placing second in AppsFlyer’s previous SKAdNetwork (SKAN) Index, Meta Ads ranked first in the new SKAN ranking for both power and volume. It shows that Meta’s internal... Read more ›
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Snap has just acquired Paris-based neurotechnology group NextMind in an effort to boost its augmented reality research efforts. Financial details of the transaction were not disclosed. According to the Snapchat maker, NextMind is joining the company to bolster its augmented reality (AR) expansion but the team will continue to operate out of Paris. Snap Lab is the company’s hardware team that’s behind Spectacles. The team is now shifting focus to... Read more ›
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A growing number of publishers believe that advertisers are purchasing video through a screen agnostic approach as they face issues delivering video seamlessly. According to research from digital and mobile experts PubMatic, 54% of publishers said that the ability to target audiences in a screen-agnostic manner was more important that targeting them by screen. 86% of publishers also said that it was difficult to enable cross-screen targeting for video. The... Read more ›
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Mobile content and monetisation expert InMobi today launched Meson, an independent SaaS mediation platform that publishers can use in-house. Meson means publishers can own and manage their own data and control the monetisation, user experience, and linkages to user acquisition. “Meson brings a next-generation, independent mediation approach for publishers and provides full transparency and control of the auctions and bidding process as it’s happening,” said Kunal Nagpal, VP and General... Read more ›
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Instagram just unveiled a new feature that will enable users to tag products in their posts in a move that it hopes will drive its focus on eCommerce. The feature will only be available to users in the US for now. Previously tagging of products had only been available to approved creators on the app, but now anyone can link to a brand or product. Instagram said the feature could... Read more ›
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Mobile games generated around $6.6 billion in player spending across the App Store and Google Play in February 2022 alone, a decrease of 7.6% from the previous year. The US was the top market for revenues, generating $1.9 billion or 28.6% of player spending. Japan ranked second at 18.8%, trailed by China (17%). Honor of Kings from Tencent was the top-grossing mobile game for February 2022 with around $225 million... Read more ›
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Most popular sources
Business Insider
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45% 14 |
CNET
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12% 5 |
Tom's Hardware
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11% 8 |
Android Authority
|
5% 3 |
Eurogamer.net
|
5% 3 |
| View sources » | |
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30.09.2024 05:31
Last update: 05:20 EDT.
News rating updated: 12:20.
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