Only half of consumers (50%) feel confident that their data is safe on the web with 67% admitting to being more vigilant than ever before about online privacy. That’s the finding of a survey of over 1,000 consumers and around 350 media experts by Integral Ad Science in partnership with YouGov. Consumers are wary of the security of their personal information online, a lack of awareness of data privacy legislation... Read more ›
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Around a quarter of Gen Z trust influencer reviews more than product page reviews, according to data provided by Higher Visibility based on a survey of over 1,000 US consumers. Another 15% said they would only buy a product that had been advertised by a social media influencer pointing to social posing huge opportunities for product discovery. Given the rapid rise in influencer commerce, perhaps it’s not surprising then that... Read more ›
29
Twitter appears to be working on a Reply filter that would limit exposure to offensive or harmful tweets. According to a tweet by app research Jane Manchun Wong, the filter would stop users from seeing replies that contain harmful language. Other users would still be able to view all responses. It could be a useful way to automatically limit spam replies and focus on more meaningful engagement on the app.... Read more ›
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The overview Nutra has become one of the most profitable verticals in the market. There are many niches in this vertical, which makes the ads very fruitful. It covers everything from dietary supplements, skin care, beauty merchandise, health, wellbeing products and more. The term Nutra is an abbreviation for nutraceuticals or nutritional supplements. They are not prescription drugs or medicines, they are supplements and products with added health benefits. According... Read more ›
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Social commerce is still in its infancy, but Meta appears to be in a strong position to dominate the market not least because of its apps WhatsApp and Instagram. A new report from SimplicityDX, the mCommerce experts, shows that three out of the four most widely used social media platforms are owned by Meta – Facebook, WhatsApp and Instagram. However, Facebook tends to be overvalued for brands. In reality, 63%... Read more ›
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Cyber security experts Bitdefender just identified 35 apps on Google Play that, once downloaded, hide their presence on a device by renaming themselves and changing their icons to deliver aggressive ads. By changing their name and icon, the apps aim to confuse users and become harder to deinstall. Ads served in this manner tend to be disruptive and while legitimate apps still can serve ads, malicious types tend to also... Read more ›
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The number of user sessions of the top 10 meditation apps fell sharply by 48% in Q2 2022 compared to the same period in 2020. According to data from app experts Apptopia, sessions of top apps such as Calm and Headspace were down 26% and 60%, respectively. And although this had an effect on revenues of competitors, Calm and headspace still grew their revenues by around 18% and 13%, respectively.... Read more ›
2
One in 10 Spotify mobile installs are power users who open the app every day finds Q2 2022 data from Sensor Tower. Power users are defined as active US Google Play installs who open the app every day. Compared to YouTube Music, SoundCloud and Pandora, Spotify had the highest engagement with 10% of its active installs opening the app every day in Q2 2022. YouTube ranked second at 4%, followed... Read more ›
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TikTok launched a series of new Shopping Ads as it looks for more opportunities for brands to promote their products in video streams. The company said Shopping Ads were a simpler and more advanced advertising option for brands to meet their goals and boost sales. The ads are now live for testing and encompass three types in one: video shopping ads, catalogue listing ads and live shopping ads. Product details... Read more ›
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Meta just launched some new updates for its Reels on Facebook and Instagram including additional Reels insights. Add Yours stickers enable users to add prompts, surveys and questions to their Reels in order to engage their viewers. Users can then view their responses and get in touch with others. It’s part of a move to make Reels videos more engaging in the style of TikTok, an app competitor that’s well-known... Read more ›
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Installs of retail brand apps dropped 7% to 150 million in Q2 2022 compared to Q2 2020 driven by pandemic lockdowns lifting and the economic crisis. According to new data from Sensor Tower, marketplace apps like Amazon and AliExpress had their shares decline from 55% in 2019 to 24% in H1 2022 as the competition stiffened. The share of fashion app downloads decreased 5% in the first half of the... Read more ›
0
YouTube may be adding a channel store for streaming services to its app, competing with Amazon, Roku and Apple. This would mean that users could be adding subscriptions to other streaming services to their package. Right now, YouTube already offers users access to added services like HBO Max. Sources familiar with the matter told the Wall Street Journal that the company is discussing such an option with entertainment companies. It’s... Read more ›
0
Snapchat just added a series of new features to its Snapchat+ subscription service. As part of the $3.99 subscription bundle, users can now access more exclusive content that allows them to customise their experience. Snap added Priority Story Replies which essentially makes replies from subscribers more visible to Snap Stars. In other words, subscriber replies get pinned to the top of an activity and messaging feed for a creator to... Read more ›
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Despite the ongoing scare of inflation, around 70% of US consumers plan to book vacations and made related purchases in the last three to six months. According to a report from ironSource and M&C Saatchi Performance, a growing number of users are also downloading apps to help them arrange their travel. Some 48% of consumers booked their flights using a phone app. Of those, 61% already had the app preinstalled... Read more ›
0
Of the 67% US consumers who use apps on their smartphones every day, almost half (49%) said they felt brands neglected in-app customer support. Just 12% of respondents said the in-app customer support they had received was excellent and 39% said in-app support was fair while 8% considered it poor. These are the findings of a new report from in-app customer support expert Helpshift which highlights that brands may be... Read more ›
0
Meta announced it will go ahead with testing backups of end-to-end encrypted chats for Messenger and Instagram despite protests from policymakers. The feature would be available as a default option in Messenger. It lets users backup their end-to-end encrypted messages so in case they lose their devices they can recover their history. Messages will be stored in an encrypted server accessible via PIN. Meta confirmed that it would not be... Read more ›
22
Snapchat just published some new research which shows that the app has a unique reach among younger audiences. With over 600 million in users and a predominantly young and engaged audience, the app is already a brand favourite. To help marketers understand its reach a little better, Snapchat partnered with GWI to see how often daily Snapchatters used other platforms. It shows that among the 16+ year-olds, 51% of those... Read more ›
0
Back in April, we mentioned being consistently over 100 degrees Fahrenheit; like clockwork the Arizona Summer delivered some high temperatures, along with some beautiful monsoon storms. As I write this, the kids of Intellifluence team members are starting back up at school and we’re officially ready for fall sports and cooler temps. So what did we accomplish during these incredibly hot times? 25,000+ active brands As anyone in SaaS can... Read more ›
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TikTok is now one of the top social media apps among teenagers while Facebook usage has been dropping sharply. That’s according to new research from Pew Research Centre based on a survey of 13 to 17 year-old app users in the US. The survey found that 67% of them previously used TikTok with 16% using it constantly. Meta’s Facebook has been declining in favour among youngsters for quite some time,... Read more ›
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The subscription app market has seen huge growth in recent years with installs reportedly reaching 6 billion between January 2021 and March 2022. Here are some key subscription app statistics: The top 100 subscription apps worldwide earned $18.3 billion in revenue in 2021 In 2021, US user spending on subcription apps reached $6 billion on the App Store and $2.5 billion on Google Play climbing by 33% and 78% respectively... Read more ›
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20.01.2026 23:48
Last update: 23:40 EDT.
News rating updated: 06:40.
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