Influencers are out Consumers are in Key takeaways Perhaps it was only a matter of time before we’d all get tired of the endless stream of influencers on our social apps unpacking or promoting products. Now research by SaaS platform provider EnTribe confirms that the majority of consumers aren’t interested in influencer posts and, worse, do not trust brands using them. Let’s dive in. Influencers are out To understand consumer... Read more ›
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Ad revenues are falling Twitter has a problem Key takeaways Twitter’s ad revenues in the US have taken quite the hit during April and May according to an internal presentation obtained by The New York Times. It also seems that the company has failed to meet sales projections during this period. Let’s take a look. Ad revenues are falling During the five weeks between April 1 and the first week... Read more ›
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What’s the gist? Rewarded playtime Key takeaways Gamelight, a mobile game advertising platform, has expanded its operations to nine countries around the world. In addition to the US, Germany, the UK, Canada, and Australia, Gamelight has now introduced its services in France, Italy, Spain, and the Netherlands. What’s the gist? Launched by LOUD Ventures in Germany, Gamelight is now a major player in the rewarded marketing space. The platform taps... Read more ›
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iOS adoption WDC 2023 Key takeaways Some 81% of devices now use iOS 16 according to data released by Apple in the lead-up to the highly anticipated WWDC 2023 event. The company recently unveiled fresh insights into the widespread adoption of iOS 16, just as it gears up to introduce its newest mobile operating system, iOS 17. iOS adoption While 81% of devices adopted iOS 16, a notable 13% of... Read more ›
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App Store tax changes Why is Apple updating its tax regulations? Key takeaways Tech giant Apple made this week announced a series of upcoming tax changes that will impact apps, in-app purchases, and subscriptions. These changes are set to take effect from May 31. Let’s take a closer look. App Store tax changes In a blog post, the iPhone-maker highlighted that developers on the App Store will see modifications in... Read more ›
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With 3 weeks to go until App Promotion Summit NYC, now is the time to take advantage of our Early Bird offer that ends this Friday (June 2nd) ⌛ The packed agenda features 3 rooms of app growth talks, panels, workshops and interactive sessions. We have some great sessions lined up including: – Generative AI’s Impact on Mobile – Strategic Analytics for App Growth – The Role of “The Product”... Read more ›
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Mobile games climb, browsers decline Regional differences Key takeaways The global games market witnessed a slight setback in 2022, as total revenues experienced a year-over-year decline of 5.1%. Despite this dip, the industry remained a force to be reckoned with, showcasing the diverse gaming landscape that captivates millions worldwide. That’s according to a new report from Newzoo. Mobile games climb, browsers decline Last year, mobile games accounted for 50% of... Read more ›
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Top iOS downloads in May Competition? What competition? Key takeaways OpenAI’s ChatGPT saw downloads jump to 500k during the first six days after its launch, only surpassed by Truth Social, which garnered over 600k downloads. What makes the results even more startling is that by then, the app had only been available on iOS in the US. Let’s take a look. Top iOS downloads in May Since ChatGPT has been... Read more ›
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App stores dominated discovery A quarter of users never use apps Key takeaways In today’s fast-paced world, consumers are increasingly seeking convenience and efficiency through the use of mobile apps. That’s according to a survey of 11,000 global respondents which shows that the top three reasons for using apps are “ease of use” (35%), “simplifies my life” (31%), and “saves me time” (27%). App stores dominated discovery The latest study... Read more ›
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What’s Builder.ai? Growing and growing Key takeaway Builder.ai, a mobile app building platform based in London, just secured a whopping $250 million in Series D funding round, spearheaded by the Qatar Investment Authority (QIA). What’s going on and what’s all the hype about? What’s Builder.ai? Builder.ai has been around since 2016. The platform enables people to create mobile and web apps maximising productivity while minimising resource consumption. It’s an AI-powered... Read more ›
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Simplifying daily life The power of word of mouth Why users delete apps Key takeaways In an era dominated by smartphones and an abundance of mobile applications, understanding what drives consumers to adopt and retain apps is crucial for companies seeking to thrive in the digital landscape. According to new research from Airship, 42% of British consumers say the primary reason for their unwavering commitment to apps lies in their... Read more ›
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More developers using AI Chatbots come out top for downloads Key takeaways The use of artificial intelligence technology is increasingly prevalent among developers, as they follow the trend to enhance their mobile apps and expand their user base. Recent data provided by Sensor Tower reveals a substantial rise in the number of productivity apps incorporating the term “AI” in their names. More developers using AI In 2020, a mere 3%... Read more ›
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Running low on time Taking longer to innovate Key takeaways A staggering 70% of app developers are unhappy with the current amount of time available to their engineering teams for fostering innovation. In an industry where groundbreaking ideas and forward-thinking solutions are highly valued, this pronounced discontentment signals a significant hurdle for application development professionals. Running low on time As the demand for cutting-edge applications continues to surge, it is... Read more ›
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Failing to release updates The approval process User expectations and performance are at odds Key takeaways In today’s fast-paced digital landscape, mobile applications play a crucial role in business success. However, a recent study reveals that a significant number of companies are falling short when it comes to releasing updates to app stores at an optimal frequency. This oversight can have a detrimental impact on their app store rankings, potentially... Read more ›
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What’s driving this move? Tapping into emerging markets Key takeaways Digital Media Solutions, Inc., (DMS) a prominent player in the mobile and digital advertising landscape, has made a bold move that could reshape its position in the market. The company revealed its intentions to acquire the HomeQuote.io home services marketplace from Customer Direct Group for approximately $35 million. The move signals a strategic shift towards expanding its offerings in the... Read more ›
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Mobile AI Regulation is urgently needed Key takeaways OpenAI is introducing its ChatGPT app on Apple’s App Store, in a push to extend the reach of its AI chatbot. This makes access to the chatbot more user-friendly but also has potentially negative consequences. The mobile app replicates the functionality of the ChatGPT website, enabling users to ask questions and receive AI-generated responses directly on their smartphones or tablets. Mobile AI... Read more ›
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The app growth event for NYC returns on Thursday 22nd June and we’d love to see YOU there. 🚀 Want to make some new app marketing friends? You will be able to network with 1,000+ attendees on our online networking platform. 🚀 App marketing and product leaders from companies like Bumble, Lyft, NBA, Babbel, Paramount, American Express, WeWork, Citizen, Yousician, Current, HelloFresh, Gannett and CBS Sports have registered to... Read more ›
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Making the App Store safer Taking action Other notable achievements Key takeaways In a recent announcement, tech giant Apple revealed that its renowned App Store has successfully thwarted over $2 billion worth of potentially fraudulent transactions in the year 2022 alone. The prevention of fraudulent transactions and the rejection of millions of app submissions are part of the company’s strong review policy. Let’s dive in. Making the App Store safer... Read more ›
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The number of subscribers to Disney Plus declined for the second consecutive quarter, losing four million in the last three months. The decline is almost entirely due to Disney Hotshot, its Indian streaming service, which lost the rights to stream the Indian Premier League in 2022. While it may look bad for Disney Plus to be in decline, outside of Hotstar it has continued to grow its subscriber count, albeit... Read more ›
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67% of app economy attributed to advertising Subscriptions account for 30% of in-app expenditure Ads drive 90% of YouTube revenues Key takeaways Mobile advertising grew 14% year-on-year in 2022 to a whopping $336 billion. That’s according to data.ai’s State of App Revenue report, a comprehensive study of the mobile ad industry. It finds that despite formidable obstacles such as the far-reaching effects of the GDPR in Europe and Apple’s App... Read more ›
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Most popular sources
Business Insider
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42% 10 |
The Verge
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8% 6 |
Engadget
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7% 6 |
Android Authority
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4% 1 |
Tom's Hardware
|
4% 4 |
| View sources » | |
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20.01.2026 08:51
Last update: 08:46 EDT.
News rating updated: 15:40.
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