Freakonomics recently applied their formula of Pop Economics to put a challenge to the efficacy of advertising: “Does Advertising Actually Work?” where the hosts lay out a compelling narrative to suggest that advertising may have little uplift… but it’s just not that simple. “Guess what? Advertising doesn’t work!” makes a great narrative hook for a podcast, but it’s not helpful if what you’re trying to do is measure advertising effectiveness.... Read more ›
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Electric cars don’t snarl, parp, and pop like high-powered combustion engines, but that doesn’t mean they can’t sound cool. Case in point, the BMW i4 and its IconicSounds designed by none other than Hans Zimmer, or as I’m going to call him from now on: Hans Bimmer. Credit: BMW GroupThe sound of the new BMW i vehicles was developed by a collaboration between composer and curator Hans Zimmer and Renzo... Read more ›
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We and our colleagues have developed a way to store data using pegs and pegboards made out of DNA and retrieving the data with a microscope – a molecular version of the Lite-Brite toy. Our prototype stores information in patterns using DNA strands spaced about 10 nanometers apart. Ten nanometers is more than a thousand times smaller than the diameter of a human hair and about 100 times smaller than... Read more ›
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Google is allowing Google Pay users in the US to send money to their relatives and friends in India and Singapore. The firm has partnered with Western Union and Wise to facilitate the money transfers. This is the first time Google is allowing cross-border payment on its platform. While both users in the US and India have access to Google Pay, the app works in different ways. In India, the... Read more ›
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A preliminary report released on Monday by the National Transportation Safety Board (NTSB) continues the mystery over what actually happened to cause the recent fatal Tesla car crash in Texas. According to the agency, video footage from the car owner’s home shows the owner entering the Model S’ driver’s door, and his companion the passenger side door. But whether the driver remained behind the wheel during the tragic ride or... Read more ›
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It’s rare that a bog-standard product update gets me hot and wet. But friends, today is that day: Bluesound has announced the next generation of its Node and Powernode hardware. Don’t know Bluesound? Firstly, shame on you. Secondly, the company makes hi-res multi-room audio hardware. Think of it as an audiophile Sonos. The company’s components are an integral part of my at-home audio set-up, so you’ll be pleased to hear... Read more ›
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This article was originally published by Christopher Carey on Cities Today, the leading news platform on urban mobility and innovation, reaching an international audience of city leaders. For the latest updates follow Cities Today on Twitter, Facebook, LinkedIn, Instagram, and YouTube, or sign up for Cities Today News. The US city of Charlotte, NC has approved an electric bus pilot as part of a public-private partnership between the Charlotte Area... Read more ›
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China is making promising progress with testing its digital yuan currency. It has announced the success of a pilot in Suzhou City, near Shanghai in eastern China, where 181,000 consumers were given ¥55 (£6) of free money in digital wallets to spend at participating outlets in the Double Fifth shopping festival between May 1 and 5. This was part of a bigger test by the People’s Bank of China targeting... Read more ›
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Is this the beginning of the end for the CHAdeMO electric vehicle charging standard? Its days certainly look numbered, in France at least. Earlier this month, the French government amended a 2017 regulation, ending the requirement that all new DC fast-chargers must offer a CHAdeMO connector. Instead, all new chargers will have to offer the significantly more widely used CCS connector for fast DC charging or Type 2 connector for... Read more ›
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You can bring Google Assistant up by saying “OK Google” or “Hey Google” wake words. But if you’re in a noisy environment, that might not work well. To solve that, the firm is working on a new way to invoke the AI Assistant by long-pressing the power button. Sleuths at XDA Developers uncovered this mystery in the latest version of the Google Android app (12.18.6.29). The new app has lines... Read more ›
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“Did you hear what Joe Rogan said on his podcast?” This is a question that you hear frequently; it’s normal to get curious and try and find out what he said in the latest episode. Until now, you had to surf Twitter for a clip, or listen to the whole podcast to find out. Thankfully, Spotify is introducing a new feature to let you share podcasts with a time marker.... Read more ›
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We like to make fun of Facebook for copying features off of other platforms, but this time around it’s probably a good idea: Facebook is testing a feature that will remind users they should read an article before sharing it — just like Twitter. In fact, the company shared the news on Twitter, perhaps as a subtle acknowledgement of this fact. Starting today, we’re testing a way to promote more... Read more ›
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There’s no proof you’re going to die. Don’t take that the wrong way; there’s a lot of evidence. But proof is for math, and death is only certain in retrospect. That’s why any research that pushes the boundaries of what we can observe, test, and replicate when it comes to the wacky world of quantum mechanics is exciting. Spooky action at a distance could be our ticket to immortality. An... Read more ›
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Google’s AI ethics drama has taken another twist. Three groups working to promote diversity in AI say they will no longer accept funding from the search giant after a series of controversial firings at the company. Queer in AI, Black in AI, and Widening NLP cited the dismissals of Timnit Gebru and Margaret, the former co-leads of Google’s Ethical AI team, as well as recruiter April Christina Curley, as reasons... Read more ›
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A pair of military experts recently penned an article with a simple warning to the Pentagon: winter is coming. In this case, said winter is an artificial intelligence winter, and said AI winter is an artificial AI winter. To put it another way: the Pentagon’s shooting itself in the foot while everyone else is aiming down-range. [Read: Judge says Amazon suit alleging Trump interfered in Project JEDI can go ahead]... Read more ›
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With so many more people working from home during the pandemic, employers have stepped up the extent to which they are monitoring them online. Not so many years ago, employees were having to adjust to having their work emails monitored; but that seems almost quaint compared to the digital surveillance we are seeing today. Employers can use specialist software to track workers’ keystrokes, mouse movements, and the websites they visit.... Read more ›
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Welcome to TNW Basics, a collection of tips, guides, and advice on how to easily get the most out of your gadgets, apps, and other stuff. In our Holy Sheet article series, we’re exploring all the things you can do with Google Sheets aside from simple number crunching, from tracking your stocks to scraping contact details from websites. Today, we have a welcome surprise for all the news junkies among... Read more ›
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Naturally, when you think of IKEA you think of all those hours of “engineering” while trying to assemble your new wardrobe. Well now, thanks to college student Ryan Schlotthauer you’ll be able to create a whole host of new nightmares, not building furniture, but by building a car. Schlotthauer has come up with an IKEA concept car that promises to be an inexpensive and sustainable urban commuter. The car is... Read more ›
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TLDR: The EasySplitter Pro Vocal Remover app lets users strip vocals out of any song; or peel off instrumental, drum or bass tracks to use in your own compositions. Part of the allure of the Billie Eilish story isn’t just that she’s a super-talented musical wunderkind. Obviously, that’s a big part…but there’s also the idea that a 14-year-old can record songs and launch a celebrity empire right from her bedroom.... Read more ›
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TLDR: The pair of courses go deep into Excel training for numbers-centric professionals, including how to customize and automate Excel to do statistical gruntwork all on its own. No true professional ever really stops growing. The minute someone decides they’ve learned everything there is to learn in their field is the minute they start heading toward a rude awakening. This truth is that if you’ve stopped acquiring new skills, you’ve... Read more ›
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13.06.2026 17:31
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