It used to be that the number one way for brands to garner customer loyalty was with discount codes and special offers. Generally speaking, the more customers spent at a retailer or e-commerce brand, the more rewards they could get. While rewards programs that offer perks such as free items or cash back can be effective, it seems that almost every retailer has adopted this type of loyalty program in... Read more ›
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Car manufacturers have long been generating money through subscription over-the-air (OTA) software updates. But with 3G capabilities set to expire in 2022, things could get even more expensive for car owners. OTA updates are a hot topic for vehicles owners who resent paying for new services. I reported earlier in the year about Mercedes-Benz introducing an OTA subscription update to the all-electric luxury salon Mercedes-Benz EQ to modify the rear-axle... Read more ›
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As with all careers, there’s a hierarchy of levels in software engineering. As we know, it’s based on experience, technical knowledge, and leadership skills. Now if you are reading this you are probably not super clear on where these lines exist. For example, junior vs senior developer or entry-level vs junior developer. It’s a bit of a blur, especially when companies have their own sets of criteria for judging these... Read more ›
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The year 2021 was marked by several major breakthroughs for cryptocurrencies. For one, new crypto applications like non-fungible tokens (NFTs) gained ground, with sales of these digital assets setting new records at major auction houses. Secondly, Bitcoin made strides towards mainstream acceptance with major websites like Expedia and Microsoft accepting the coin as a means of exchange. Third, in September, El Salvador became the first country in the world to... Read more ›
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Picture a hackathon. Likely you’re imagining images similar to those that come up when you search “hackathon” on Google Images: rows and rows of developers seated at tables in a hotel conference room, head down (ample sodas and snacks at hand), racing to write as much code as possible over 72 hours. Less than a decade ago, this idea of hackathons was accurate, but in 2021 much about these events... Read more ›
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The metaverse. Everyone’s talking about it, major companies are working on the hardware to access it, and it increasingly seems like it could eventually be the next major communication platform on the scale of the world wide web. But if you ask Intel, ‘eventually’ is still a long way off. In its first real statement since everyone started chiming in on the metaverse after Facebook’s rebrand, Intel says that for... Read more ›
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In a historic milestone, a spacecraft has “touched” the sun for the first time. The NASA probe hasn’t hit the giant star’s surface, but it has entered the mysterious solar atmosphere — known as the corona. The Parker Solar Probe achieved the feat in April, but scientists have only now confirmed it. As the probe entered the corona, it took these images of streams of plasma surrounding the spacecraft. Credit:... Read more ›
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Have you ever checked your Twitter timeline and wondered what on Earth everyone was talking about? You step away for a few hours and suddenly your timeline is filled with people swapping memes about an event you’ve completely missed. We studied these “memetic moments” to understand how memes emerge quickly and spontaneously in response to key social events. We found they move even faster than we had thought, sometimes emerging,... Read more ›
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Oppo released its first foldable, the Oppo Find N, today at an event held in China. The company said last week that it has worked on it for four years, and developed some six generations of prototypes before producing this model. While the device uses a similar type of folding mechanism as the Samsung Z Fold 3, there are certain design differences. The Find N is shorter and wider than... Read more ›
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This article is part of our reviews of AI research papers, a series of posts that explore the latest findings in artificial intelligence. With their millions and billions of numerical parameters, deep learning models can do many things: detect objects in photos, recognize speech, generate text—and hide malware. Neural networks can embed malicious payloads without triggering anti-malware software, researchers at the University of California, San Diego, and the University of... Read more ›
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Infosec community is battling the log4j bug that has the whole internet stressed out. But at the same time, privacy activists might have a wholly different reason to heave a sigh of relief. While this is playing out, Israel-based NSO Group is considering shutting down its notorious spyware product Pegasus, and selling the company — potentially ending a nightmare of breaches of sensitive information and surveillance of prominent global figures... Read more ›
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No one in the C-suite cares which coding language is chosen by engineers and data scientists — until the decision affects the bottom line. While many have made a case about why low-code is well-suited for the data scientist, I think there may be an equally strong case to be made for the benefits of the business. Data science is a collaborative art — one that requires a combination of... Read more ›
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If you frequently send voice messages in WhatsApp, chances are you’ve sent an unintended voice clip at least once or twice. Maybe there was something embarrassing going on in the background, or perhaps you’ve recorded a message, only to realize the other person can’t actually hear you due to ambient noise. It’s a mistake that, ideally, should be avoidable. Fret no more: WhatsApp now allows you to preview messages before... Read more ›
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Some would say Google Glass was just ahead of its time. While Glass is no longer sold to everyday consumers (it lives on in an enterprise version), it was in many ways was the public’s first introduction to mixed reality experiences. And while Google has stayed quiet on AR (and VR) devices for a few years, it appears the company is preparing to jump back into the fray in a... Read more ›
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Meta’s incoming CTO, Andrew “Boz” Bosworth, is making quite the splash. The kind of splash you make by cannonballing into your swimming pool, soaking all your guests, and then blaming them for getting wet. In a Sunday interview with Axios on HBO, Bosworth was grilled about misinformation on social media. The Facebook veteran mounted a stern defense of his company. According to Bosworth, it’s not platforms that are responsible for... Read more ›
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A human-machine interface (HMI) is an interface that allows us to interact with a digital system. No matter what HMI we design, we need to enable users to take advantage of all that a system offers. For almost two decades, the personal computer was the first thing that came to mind when we heard about digital HMI. But the situation changed, and today HMI is an integral part of many... Read more ›
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Despite GPU shipments increasing by 25.7% year-on-year, people are so desperate for the hardware they’re cracking open computers at electronics stores to get at them. To combat this, some retailers have gone to the length of zip-tying display machines to dissuade thieves: This is the world we live in. Happy now? (Credit: TeslaDude7172) The photo above was taken by Reddit user TeslaDude7172 at the Costco in Dedham, Massachusetts. They told... Read more ›
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Toyota has been known for resisting the EV transition, but things are about to change big time. In a surprising move, the company announced on Tuesday that it would have 30 EV models available by 2030, aiming to sell globally 3.5 million electric vehicles by the same year. Plus… it will invest $18 billion (¥2 trillion) in battery development. And wait for it: Toyota will fully electrify its luxury sub-brand... Read more ›
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When the most massive stars die, they collapse to form some of the densest objects known in the Universe: black holes. They are the “darkest” objects in the cosmos, as not even light can escape their incredibly strong gravity. Because of this, it’s impossible to directly imageblack holes, making them mysterious and quite perplexing. But our new research has road-tested a way to spot some of the most voracious black... Read more ›
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If I were a spy, I’d surely want Oppo‘s new Air Glass in my gadget bag, or rather on my face. No, that’s not a typo, Oppo‘s ‘assisted reality’ headset can be worn only on one eye — kinda like a monocle. But it looks cool nonetheless. Looks are half of the appeal of the fashionable wearable, with a sleek frame and flowing lines. The whole setup weighs just 30... Read more ›
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11.06.2026 11:49
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