While marketing’s purpose has remained (relatively) static since its inception, the way this is achieved is in a constant state of flux. Fundamentally, marketers want to convince their target audience that their product or service is worthy of their attention. The way professionals go about it has changed dramatically over the years. 30 years ago, you may have reached consumers through local papers and physical mail. Now? You may be... Read more ›
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What would you do if you discovered malware on your iPhone? Your first instinct might be to turn the darn thing off to stop malicious snooping. Unfortunately, even that might not be enough. A new type of malware conceived by researchers at the Technical University of Darmstadt would be able to run even when your phone’s power is off. And no, I’m not talking about an NSA-style fake power-off screen.... Read more ›
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According to Doctor Nando de Freitas, a lead researcher at Google’s DeepMind, humanity is apparently on the verge of solving artificial general intelligence (AGI) within our lifetimes. In response to an opinion piece penned by yours truly, the scientist posted a thread on Twitter that began with what’s perhaps the boldest statement we’ve seen from anyone at DeepMind concerning its current progress toward AGI: My opinion: It’s all about scale... Read more ›
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John Deere is announcing the acquisition of a state-of-the-art algorithm package from artificial intelligence startup Light. For those of you wondering when driverless vehicles will truly begin to make their mark on society, the answer is: today. Up front: No, you won’t be seeing green tractors rolling themselves down city streets anytime soon. But the timeline for fully autonomous farming is being massively accelerated. Today’s purchase is all about John... Read more ›
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Like Earth, planetary bodies such as the Moon, Mars, asteroids, and comets contain substantial deposits of valuable resources. This has caught the attention of both researchers and industry, with hopes of one day mining them to support a space economy. But setting up any kind of off-Earth mining industry will be no small feat. Let’s look at what we’re up against. In-situ resource utilization When you think of off-Earth mining,... Read more ›
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Rich people have a problem. No, it’s not lukewarm champagne or confrontation by stories of poor people in the news. How do they get their zillion-dollar yacht to the next sun-drenched destination location when they are tired of getting their feet wet? Thoughts and prayers, people. I actually know a guy who sails people’syachts from one side of the world to the next. But a Swiss company might just be... Read more ›
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Friends, some excellent news: recent reports suggest Apple will ditch the Lightning port and embrace USB-C on its gadgets from next year. There’s a problem though. If this news is excellent (which I’m certain it is), then why do I feel so sad? Before we try and unpack that mess, let’s suckle on a little slice of context. For the past several years, the writing has been on the wall... Read more ›
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Samsung has had a firm grip on several niches in the automotive components industry for some years now. With its own digital cockpit, its proprietary automotive processor, and various EV battery supply deals, it wouldn’t be surprising to see the hardware giant enter the market with its own electric car at some point. But Samsung has recently decided not to manufacture a dedicated electric brand, as two senior executives told... Read more ›
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Over the last few weeks, reports have suggested that Apple might finally ditch the lightning port and move towards a USB-C future. And I’m crossing my fingers hoping this will actually happen. First, Bloomberg and analyst Ming-Chi Kuo suggested the iPhone 15 — which will be released next year — will sport a USB-C port. Now, a new note from Kuo suggests that some accessories would also adopt this USB... Read more ›
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A hundred kilometers away from the city of La Rioja, Argentina — and a thousand away from the capital Buenos Aires — lies the Los Colorados provincial reserve, which holds a Martian landscape filled with red soil and orange canyons. In this area, the Solar54 project will carry out a series of studies and tests of the different variables that will determine the human colonization of Mars. It seeks to... Read more ›
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One of the useful features of search engines like Google is the autocomplete function that enables users to find fast answers to their questions or queries. However, autocomplete search functions are based on ambiguous algorithms that have been widely criticized because they often provide biased and racist results. The ambiguity of these algorithm stems from the fact that most of us know very little about them — which has led... Read more ›
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A few months ago, I quit my job at Google after 10 years to join a 40 person startup (Replit). At the time, I had a hard time expressing why I needed to make the change, even though I knew with certainty. Writing this helped me sort it out. I left because I needed to fix my work-life balance. I joined Google in early 2011. Larry Page was beginning his... Read more ›
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What do you need to make your garden grow? As well as plenty of sunshine alternating with gentle showers of rain – and busy bees and butterflies to pollinate the plants – you need good, rich soil to provide essential minerals. But imagine you had no rich soil, or showers of rain, or bees and butterflies. And the sunshine was either too harsh and direct or absent – causing freezing... Read more ›
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If you had invested £100 (US$122) in the cryptocurrency Luna a month ago, you might have been quietly confident you’d made a sensible bet. But Luna’s value has since fallen drastically – at the time of writing, that £100 is worth around 4p (5¢). Luna was by no means the only victim in a week where cryptocurrencies were down 30%. Some have recovered to a certain extent, but this still... Read more ›
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DeepMind today unveiled a new multi-modal AI system capable of performing more than 600 different tasks. Dubbed Gato, it’s arguably the most impressive all-in-one machine learning kit the world’s seen yet. According to a DeepMind blog post: The agent, which we refer to as Gato, works as a multi-modal, multi-task, multi-embodiment generalist policy. The same network with the same weights can play Atari, caption images, chat, stack blocks with a... Read more ›
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It’s been a big week of updates on all things Google. Yesterday the company launched a bunch of handy updates for Android Auto, giving the in-car digital experience a much-needed refresh with added features and a far superior user interface. Let’s take a look. Split screen for the win I’m liking the split screen functionality Android‘s making split screen mode standard across all screen types and sizes, including widescreen... Read more ›
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This week, escooter company Bird launched the latest tech to stop bad rider behavior. The Bird VPS (Visual Parking System) was shown on stage at Google I/O, demonstrating the latest tech to monitor escooter parking. The tool is powered by Google’s ARCore Geospatial API, enabling Bird to geo-localize parked scooters with pinpoint accuracy. This is achieved by taking advantage of the tech giant’s years of 3D scanning, global Street View... Read more ›
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Some cryptocurrencies have always been fairly volatile, with values soaring or plunging within a short space of time. So for the more cautious investor, “stablecoins” were considered the sensible place to go. As the name implies, they are designed to be a steadier and safer bet. At the moment though, that stability is proving hard to find. The value of one of the most popular stablecoins, Terra (also known as... Read more ›
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Tesla has finally opened orders for its long-anticipated, electric Semi truck — to US customers at least. Expectedly, the automaker didn’t reveal any production date, but this week it did give us a better glance at performance figures, claimed range, and pricing. Credit: Tesla Performance specs Tesla will offer two different Semi models: one with 482km (300 miles) of range, and one with 804km (500 miles) of available juice between... Read more ›
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The road map to replacing old-fashioned carbon-emitting cars with electric vehicles is well developed – at least in theory. All the major car makers (and even some of the smaller ones) are publicly committed to electric. But actually, buying a new electric car? That’s another matter entirely. Volkswagen, the largest car manufacturer in the world, recently announced it had sold out of electric vehicles in the US and Europe for... Read more ›
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10.05.2026 19:18
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