App Promotion Summit returns to SF on Thursday 26th September and we’d love to see YOU there along with 200+ app marketers and product leaders from the world’s leading apps and brands including: Bumble, Houzz, Canva, LinkedIn, Walmart, Mozilla, Public, Sephora, Crunchyroll, Stash, Fanatics Sportsbook, McAfee, Huckleberry Labs, J.Crew, Perfect365, Amazon Music, The Gap, Zynga, Monzo, Cronometer, Unico Studio, Weedmaps, Sobeys, Reddit, Poshmark, Reddit, Inkit and Upwork. Attendees are already... Read more ›
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With the holiday season just around the corner, a growing number of businesses are looking to schedule impactful ad campaigns. Now TikTok has shared a series of video clips to help marketers and brands create a business account on the app and upload clips using the Ads Manager. The video series is easy to follow and delves a little deeper into using Ads Manager. It includes some pointers to utilising... Read more ›
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![App Promotion Summit SF [AGENDA IS LIVE]](https://times42.com/media/3/0/5/4916305_640x200.jpg "App Promotion Summit SF [AGENDA IS LIVE]")
We are excited to announce that the agenda for App Promotion Summit SF 2022 – Subscription App Strategies is now live and it’s packed with subscription app marketing knowledge bombs 💣 Our in-person conference at W San Francisco on Thursday September 29 will feature talks, panels and interactive discussions covering subscription app growth topics across the funnel. We have speakers joining us from Spotify, Canva, Fabulous, Rapchat, BEGiN and more.... Read more ›
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Instagram wants to change the way users are being recommended posts on the app. While some of its competitors have already mastered tuning their algorithms to suggest content users want to see, Instagram has been a bit slow to catch up. Following testing AI-based recommendations to boost engagement in the news feed, the group announced a series of new features to align content better to preferences. The company says: “There... Read more ›
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The use and adoption of food delivery apps accelerated dramatically throughout the COVID-19 pandemic. The food delivery market has since grown three-fold since 2017 to a market size of $150 billion worldwide. However, that has made food delivery apps prime targets of fraud finds new research from mobile identity company Incognia. The Mobile App Fraud Insights Report – Food Delivery found a high volume of location spoofing on food delivery... Read more ›
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Photo-sharing app BeReal has surpassed Instagram in weekly downloads and is on track to be the most downloaded app in the United States for August, passing TikTok as well. BeReal got ahead of Instagram in weekly downloads by early July and has held that lead for eight weeks, according to data supplied by AppMagic. In July, BeReal was downloaded 1.1 million more times than Instagram, and is on track to... Read more ›
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Rewarded video ads in puzzle games on mobile devices had some of the highest completion rates at over 97%, according to a brand new report from mobile specialist Liftoff. Following a huge rise in demand for mobile games during the pandemic, spending on mobile games initially dropped during Q1 2022 as consumers returned to the office. However, mobile is now 3.3x larger than home-console gaming and the casual gaming sector... Read more ›
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YouTube is making it easier to promote content by adding a new Promotions tab to its YouTube Studio. The feature makes it easier to run ad campaigns using Google Ads Manager. Responding to demand from creators to reach wider audiences, the company decided to test simpler end-to-end workflow solutions through Google Ads. A limited number of creators will be able to see a “Promotions” tab in the Content page of... Read more ›
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Advertisers have significantly increased their spending on mobile ads to promote back to school offers, finds research from Sensor Tower. According to data collected between July and August, US store Target had around 177 creatives with the keywords “school” and “back to school”. Walmart had 105 creatives, followed by Amazon at 65 creatives. Amazon has spent some $174 million on digital ads over the last month, and heavily promoted school... Read more ›
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The mobile app promotion market is considered one of the most difficult advertising markets in 2022. Despite its age (a little less than 15 years), this revolutionary market managed to transform the concept of service and convenience on smartphones into a “life control panel”, where everything is possible through one click. However, while it might be a simple task to create an Uber-ised program that connects the client and the... Read more ›
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Around 38% of user acquisition marketers have increased their spending on Apple Search Ads following the launch of SKAdNetwork, according to research from Digital Turbine. Based on a survey of publishers globally, 61% have adopted SKAdNetworks in 2022 already, while 27% plan to do so this year. Those who aren’t planning on using SKAdNetworks are working with fewer partners for iOS user acquisitions (43%), have not changed their spend allocation... Read more ›
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In a push to promote cybersecurity, TikTok partnered with Global Cyber Alliance to create an interactive Cybersecurity Toolkit for Individuals. The resource links to educational content and apps that can be used to encourage more proactive monitoring including a range of suggested security tools. TikTok also added a one-page overview on how people can improve their online security. The features have been launched at a time when a growing number... Read more ›
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App Promotion Summit is busy building a fantastic APS SF – Subscription App Strategies agenda covering topics across the subscription funnel. We’re delighted to announce a first look line-up of speakers ready to share their insights on Thursday September 29th, including: Sunil Subhedar, Global Head of Growth Marketing at Canva Ryan Kim, Senior Product Manager at Spotify Jenny Pollock, Lead Subscription Monetization Manager at Together Labs (IMVU) Kevin Kawai, Growth... Read more ›
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Instagram Reels are seeing the highest estimated reach distribution across all content types on the app. That’s according to an analysis of around 78 million Instagram posts by HypeAuditor. Image posts were the most commonly posted content type at 42%, followed by carousels at 26%. However, estimated reach based on the number of people who saw a post was highest for Reels – the popular video format which also generated... Read more ›
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YouTube just made it easier for creators to learn more from their channel insights by adding access to Other Videos Your Audience Watched data. As the title suggests, the feature provides insights into the viewing habits of audiences by showing listings of the videos they watched over a 7-day period. This could be useful to identify key trends and ultimately adjust channel strategies. Until recently, the feature was only available... Read more ›
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As TikTok continues to push into mCommerce via livestreams and other promotions, the company recently added some insights how brands can utilise the app to reach consumers. Just in time for the holiday season the app maker revealed that direct social commerce shoppers are twice as likely to make a purchase online than traditional retail shoppers. They’re also 1.2x more likely to buy a product immediately and 1.3x more likely... Read more ›
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Only half of consumers (50%) feel confident that their data is safe on the web with 67% admitting to being more vigilant than ever before about online privacy. That’s the finding of a survey of over 1,000 consumers and around 350 media experts by Integral Ad Science in partnership with YouGov. Consumers are wary of the security of their personal information online, a lack of awareness of data privacy legislation... Read more ›
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Around a quarter of Gen Z trust influencer reviews more than product page reviews, according to data provided by Higher Visibility based on a survey of over 1,000 US consumers. Another 15% said they would only buy a product that had been advertised by a social media influencer pointing to social posing huge opportunities for product discovery. Given the rapid rise in influencer commerce, perhaps it’s not surprising then that... Read more ›
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Twitter appears to be working on a Reply filter that would limit exposure to offensive or harmful tweets. According to a tweet by app research Jane Manchun Wong, the filter would stop users from seeing replies that contain harmful language. Other users would still be able to view all responses. It could be a useful way to automatically limit spam replies and focus on more meaningful engagement on the app.... Read more ›
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The overview Nutra has become one of the most profitable verticals in the market. There are many niches in this vertical, which makes the ads very fruitful. It covers everything from dietary supplements, skin care, beauty merchandise, health, wellbeing products and more. The term Nutra is an abbreviation for nutraceuticals or nutritional supplements. They are not prescription drugs or medicines, they are supplements and products with added health benefits. According... Read more ›
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Social commerce is still in its infancy, but Meta appears to be in a strong position to dominate the market not least because of its apps WhatsApp and Instagram. A new report from SimplicityDX, the mCommerce experts, shows that three out of the four most widely used social media platforms are owned by Meta – Facebook, WhatsApp and Instagram. However, Facebook tends to be overvalued for brands. In reality, 63%... Read more ›
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4% 2 |
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29.09.2024 17:35
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