App Promotion Summit returns to SF on Thursday 26th September and we’d love to see YOU there along with 200+ app marketers and product leaders from the world’s leading apps and brands including: Bumble, Houzz, Canva, LinkedIn, Walmart, Mozilla, Public, Sephora, Crunchyroll, Stash, Fanatics Sportsbook, McAfee, Huckleberry Labs, J.Crew, Perfect365, Amazon Music, The Gap, Zynga, Monzo, Cronometer, Unico Studio, Weedmaps, Sobeys, Reddit, Poshmark, Reddit, Inkit and Upwork. Attendees are already... Read more ›
0
The average price of in-app purchases on the iOS App Store rose a whopping 40% year-on-year in the US during July 2022, finds new data from app experts Apptopia. Compared to that, average prices on Google Play increased 9%. The rise in prices may be a reaction to higher cost per install following Apple’s App Tracking Transparency which has made it more expensive to track users. Mobile measurement firm Adjust... Read more ›
17
It seems the focus on content, as opposed to people, is paying off as TikTok users spend 10x more time-consuming content than Instagram users view Reels. That’s according to an internal report which was leaked and obtained by The Wall Street Journal. Reels engagement is dropping at a rate of around 14% over the last few months. Reels users have no engagement compared to those on TikTok. Meta’s been fairly... Read more ›
0
Apple search ads have become more popular following the company’s app tracking transparency changes. But how many apps are actually using them? According to data from AppFigures, 61% of the top apps overall use Apple Search Ads. The data is based on an analysis of 100 highest earning apps in every category on the App Store. Education was the category with the highest investment in Apple Search Ads at 70%,... Read more ›
0
In-app rewards are a strong motivator for consumers on mobile devices according to new research from Tapjoy and ironSource. The latest Modern Mobile Consumer 2022 found that 70% of consumers surveyed in mobile games and 78% of controls downloaded apps after viewing mobile ads. 21% of them were receptive to video ads and around 36% to in-app rewards. Around a third of consumers generally pay more attention to ads with... Read more ›
0
Instagram could be about to get a whole lot busier with the app apparently testing a repost option that would allow users to share someone else’s post. According to a tweet from expert Matt Navarra, the app is currently trialling resharing of posts to the user feed with a select number of users. The original creator of the shared post will receive full credit. The thought behind the function appears... Read more ›
0
Headspace Health, the maker of popular meditation app Headspace, just acquired the Shine app which provides mental health and wellness features. Shine was launched in 2016 and how has over six million people who regularly access its self-guided content such as daily meditations, self-care courses and even virtual workshops to guide mental mental health. The app was named ‘Best of the Year’ in 2020 and 2018 by Apple and in... Read more ›
0
The top 1% of app publishers generated 79% of downloads on the Apple App Store and Google Play during H1 2022 according to the latest data from Sensor Tower. An analysis of over 900k game and non-game app publishers found that 9,000 of them saw 72 billion installs globally across the two app stores. The remaining publishers had 15 billion unique installs combined, which represents a market share of 21%.... Read more ›
24
Reddit just acquired Spiketrap, the audience contextualisation company in hopes of improving its ad relevance and targeting performance. Spiketrap technology is used to bolster quality scoring and engagement prediction. It does it by providing contextual analysis and features through its AI engine. As part of Reddit, it will improve interest and contextual targeting capabilities, improve prediction modelling and auto-bidding to drive higher return on investment for advertisers The company’s team... Read more ›
0
TikTok is now considered one of the top innovative media brands among advertisers globally. That’s according to a survey from Kantar based on the answers of 18,000 consumers and 900 senior marketers. The results show that TikTok ads are widely considered to be the ‘most fun and entertaining’. The app which has over one billion people logging in each month to share and view clips is now also considered more... Read more ›
0
Instagram is reportedly reigning in its social commerce ambitions by pulling its in-stream shopping program. Despite rising interest in mobile shopping during the pandemic, social shopping has failed to take off in Western countries the way it has over in Asia. This is leading Instagram to scale back its shopping features and focus on retail and brand advertising instead. It follows news that Meta was downsizing its Facebook commerce ambitions... Read more ›
27
We’re excited to announce that App Promotion Summit Berlin will return to Hotel Adlon in Mitte on Thursday 1st December 🚀 We’ll be bringing together the European app growth community to share how apps are adapting, growing and succeeding in 2022. You’ll be able to learn and connect with Europe’s leading app marketers in interactive workshops, talks, panel discussions and roundtable sessions. As always, the finest 5* food and drink... Read more ›
0
Apple’s advertising business has benefitted from the company’s App Tracking Transparency according to a new report from InMobi’s Appsumer platform. Apple’s Search Ads business grew 4 percentage points to almost 95% year-on-year, approaching the Facebook-Google duopoly. Meanwhile, Facebook adoption fell 3% to around 83%. Examining over 100 consumer apps with median spending of around $354k per month, the data found that Apple’s footprint had grown significantly. Traditionally, the company lagged... Read more ›
0
Instagram is apparently testing a feature to refine its recommendations for Reels. Taking a page out of TikTok’s book, the popular imaging app wants to make it easier for users to discover relevant content based on previous ones they’ve watched. The company is now trialling a ‘Topics’ option that lets creators reach users by shared interests more easily. The addition would make it easier to target people on the app... Read more ›
0
Despite a drop in consumer spending on mobile games, mobile is now 3.3x larger than home console gaming. Mobile gaming increased 60% over the last two years. According to the latest report from growth acceleration platform Liftoff, the casual gaming sector will continue to grow steadily. An analysis of over 76 billion ad impressions and 3.4 billion clicks revealed that rewarded video ads for Puzzle and similar casual games had... Read more ›
3
Google said it’s going to extend billing choices for users of its Play Store to India, Australia, Indonesia, Japan and Europe. Earlier this year, the company began supporting billing alternatives for developers across the European Economic Area. It has also rolled out similar features in South Korea already where lawmakers demanded Google to instate such rules or face fines and potential bans. Now it’s extending testing to more areas while... Read more ›
0
Twitter has finally added live tests of its tweets much to the delight of users who have been requesting the feature for quite some time. Edited tweets will include a note at the bottom to indicate that they’ve been edited. Users will also be able to access a tweet’s history by checking the pencil icon. However, some users are concerned edited tweets could be misused. There are concerns that users... Read more ›
0
The feature has already been explored by competitors Twitter with its Blue service and Snapchat where subscriptions are add-ons for users who want to delve deeper or connect on a more personal level with select creators. Meta is now reportedly establishing a new internal group to assess paid features for its suite of apps in an effort to gain some of the revenues back lost to Apple ad tracking changes... Read more ›
5
Brand apps adopted 13% more users in Q2 2022 compared to the previous year according to the latest data from Sensor Tower. Based on the analysis of the top 50 brands in the US, apps on the App Store reached 56 million installs and 29 million on Google Play. The categories with some of the highest installs were dining and retail at 37% and 29% respectively. That’s a slight drop... Read more ›
31
As a commitment to Corporate Social Responsibility (CSR), one of the big four Australian banks concentrates not only on its personal banking services but also on the financial well-being of communities. Discussing the primary purpose of the bank, which is “shaping a world where people and communities thrive,” the CEO believed that simple acts of everyday kindness could enable tremendous change. To encourage the way people contribute to great causes... Read more ›
1
Meta is opening applications for the third round of its Community Accelerator Program, to provide educational resources, training and monetary support to leaders in the community. Over four months, program participants receive expert guidance and coaching to help them strengthen their communities. They’ll also gain access to Meta tools and support services. Cash support can be as high as $40,000 to fund community goals. Originally launched in 2020, Meta has... Read more ›
0
Most popular sources
Business Insider
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47% 13 |
CNET
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13% 8 |
Tom's Hardware
|
9% 6 |
Eurogamer.net
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5% 3 |
Wired
|
4% 3 |
| View sources » | |
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29.09.2024 16:33
Last update: 16:25 EDT.
News rating updated: 23:30.
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