App Promotion Summit returns to SF on Thursday 26th September and we’d love to see YOU there along with 200+ app marketers and product leaders from the world’s leading apps and brands including: Bumble, Houzz, Canva, LinkedIn, Walmart, Mozilla, Public, Sephora, Crunchyroll, Stash, Fanatics Sportsbook, McAfee, Huckleberry Labs, J.Crew, Perfect365, Amazon Music, The Gap, Zynga, Monzo, Cronometer, Unico Studio, Weedmaps, Sobeys, Reddit, Poshmark, Reddit, Inkit and Upwork. Attendees are already... Read more ›
0
There are plenty of reasons why people download and use apps. But what exactly influences app downloads and why do some users delete apps? New research from Digital Turbine surveyed mobile gamers in the US aged 18-64 years to shed light on current mobile gaming habits and which apps gamers value the most. Players want better functions At least a quarter of mobile gamers prefer to download apps to play... Read more ›
0
With 52% of Indians already purchasing products through mobile apps and another 44% buying online after browsing in-store, there’s a considerable opportunity for app marketers and brands to reach consumers this holiday season. That’s according to the ‘An App Marketer’s Guide to the Indian Festive Shopper 2022’ report from InMobi in collaboration with Branch. Mobile app engagement and installs are up during the festive season App installs and engagement are... Read more ›
3
Short video ads have taken the app marketing world by storm and there are plenty of good reasons for developers and brands to be optimistic. From platforms such as YouTube to Instagram and Pinterest – with so many platforms to choose from, which performs the best? Creatopy, the ad design automation experts, put them to the test, running the same short video ad creative at a budget of $3,000 across... Read more ›
0
Short video ads have taken the app marketing world by storm and there are plenty of good reasons for developers and brands to be optimistic. From platforms such as YouTube to Instagram and Pinterest – with so many platforms to choose from, which performs the best? Creatopy, the ad design automation experts, put them to the test, running the same short video ad creative at a budget of $3,000 across... Read more ›
0
 We are busy building a fantastic App Promotion Summit Berlin 2022 agenda that will be packed with Europe’s top app growth experts. 🚀  We’re back to full capacity at Hotel Adlon with 5 rooms of app growth content and 500 in-person attendees. 💪 We’re delighted to announce a first look line-up of speakers ready to share their insights on Thursday December 1st, including: Lisa Kennelly, Growth & Marketing at... Read more ›
0
Travel app downloads fell sharply during the coronavirus pandemic in light of tightening restrictions and lockdowns. By summer 2021 adoption returned to pre-pandemic levels and by Q2 2022 installs were up 56% compared to the previous year. Travel apps offer speed and convenience when it comes to booking accommodation, flights or renting cars, but despite positive install figures, a new study by app quality firm Applause finds that app users... Read more ›
0
Mobile app games are likely to introduce additional monetisation features over the coming months in light of Apple increasing prices on the App Store across Europe and Asia. For example, League of Legends: Wild Rift plans to add gachas to its store soon while Diablo Immortal launched Battle Pass season and new ways to get premium dacha tickets. That’s according to new data from Game Refinery which takes a closer... Read more ›
0
Apple’s privacy changes sent shockwaves through the app and mobile industry when it was rolled out, impacting the performance ranking of iOS and Android. The move seems to have benefitted Apple Search Ads which tripled its market share in 2022 compared to H1 2020 and has become the number one media spruce on iOS. However, a look at AppsFlyer’s latest Performance Index reveals there’s still plenty of opportunity for growth... Read more ›
0
BeReal, the messaging app that has taken app stores by storm, just reached 53 million in global downloads across the App Store and Google Play. But that doesn’t mean users are engaging with it every day, according to new data from Sensor Tower. So what’s the gist? BeReal adoption is on a roll BeReal is a social app that touts itself as a simplified photo-sharing app, prompting users to share... Read more ›
0
Black Friday and the Christmas shopping season are just a few months away, a crucial period for retailers that can account for up to 40% of a company’s sales. With a growing number of retailers adopting mobile technologies and launching their own retail apps during the pandemic, the shopping landscape has changed. But what exactly does the holiday season mean for shopping apps this year? Shopping app visits on the... Read more ›
0
Harry Potter took the world by storm when it was first published leading The New York Times to create a separate bestseller list for children’s fiction in 2000. Since then, mobile games based on the popular characters created by J.K. Rowling have been added to the Apple App Store and Google Play regularly. New data reveals that Harry Potter-themed mobile games generated a combined $1 billion from player spending globally.... Read more ›
0
Fall season is the best time to reap the rewards of your hard work. But we want to give you even more chances to multiply your earnings. We’re opening a new 2-month contest right before AWA Bangkok! Few simple rules: Be an AdsEmpire Affiliate. Drive as much traffic as possible to dedicated GEOs. Validate the quality of traffic with your manager. Get your bonus at the end of the month.... Read more ›
0
The Apple App Store experienced its biggest drop in revenues last month as gaming installs and subscriptions stabilised following a surge during the pandemic. Revenues on the App Store dropped 5% year-on-year, representing the steepest drop the company noted since recording its data. Revenues across top markets are decelerating Gaming was the main reason for the decline, plunging 14% year-on-year. Net revenues across the top leading markets including China, Taiwan... Read more ›
0
Concerns over privacy and new regulations have made it more difficult to target consumers online. Increased awareness means that consumers are also taking more control over their own data and the expectations they have of branded ads. However, regardless three quarters of Brits will view mobile and digital adverts in exchange for free editorial content. Over half (58%) will chose a hybrid of ad-supported model instead of subscriptions or paying... Read more ›
0
Augmented reality (AR) has continued to evolve over the last decade. From shopping to gaming, the technology has captured the attention of many mobile users and app marketers alike. And AR is far from over. In fact use of the technology is growing with over 72% or 250 million of Snapchat’s user base using at least some AR elements in the app each day. Snapchat has made it simple for... Read more ›
0
Snapchat ads are considered relevant Source: Snapchat Social media has made it easier than ever before to share private moments with family and friends. When users are gaining satisfaction out of sharing content on apps this in turn boosts engagement. Previously, research from Snapchat based on the answers of 19,000 users across 16 markets found that the overwhelming majority (93%) of them enjoy sharing and celebrating moments on the app.... Read more ›
0
In 2022, mobile marketing and campaign success on iOS comes down to the ability to work with SKAdNetwork (SKAN) and conversion values. Apple’s App Tracking Transparency (ATT) framework requires apps to request permission from users to access their IDFA, which was available by default before the rollout of iOS 14.5 in April 2021. What this means is that from iOS 14.5 onward, SKAN is necessary for holistic attribution and measurement... Read more ›
0
Consumers are spending less in apps (Source: Sensor Tower) Consumers continue to spend less on in-app purchases, subscriptions as well as premium apps according to the latest data from Sensor Tower. Overall spending dropped 4.8% in Q3 2022 to $31.6 billion. The results are hardly surprising given the rising fears over inflation and economic worries as well as harsher privacy regulations. App revenues take a hit on App Store and... Read more ›
52
Install trend by country and platform among eCommerce apps (Source: Appsflyer) The Covid-19 pandemic heralded the era of online purchasing and app retail. However, as shoppers returned to normal life, mCommerce has slowed a little. Building on the mobile-first experience, a growing number of eCommerce marketers are looking to navigate a market that’s facing economic downturn, privacy changes and data restrictions. In 2022 eCommerce app marketers spent $61 billion to... Read more ›
0
HUAWEI kicked off its annual Apps UP competition on 24th June 2022, inviting developers from all over the world to put their skills to the test by leveraging HUAWEI Mobile Services (HMS) Core, a collection of open device and cloud capabilities for the development of innovative apps. Held across five regions, including Europe, Asia Pacific, Latin America, the Middle East & Africa, and China, Apps UP provides a platform for... Read more ›
0
Most popular sources
Business Insider
|
41% 17 |
CNET
|
14% 8 |
Tom's Hardware
|
7% 4 |
Mashable
|
6% 2 |
The Verge
|
5% 4 |
| View sources » | |
LIKE us on Facebook so you won't miss the most important news of the day!
29.09.2024 14:15
Last update: 14:00 EDT.
News rating updated: 21:11.
What is Times42?
Times42 brings you the most popular news from tech news portals in real-time chart.
Read about us in FAQ section.