App Promotion Summit returns to SF on Thursday 26th September and we’d love to see YOU there along with 200+ app marketers and product leaders from the world’s leading apps and brands including: Bumble, Houzz, Canva, LinkedIn, Walmart, Mozilla, Public, Sephora, Crunchyroll, Stash, Fanatics Sportsbook, McAfee, Huckleberry Labs, J.Crew, Perfect365, Amazon Music, The Gap, Zynga, Monzo, Cronometer, Unico Studio, Weedmaps, Sobeys, Reddit, Poshmark, Reddit, Inkit and Upwork. Attendees are already... Read more ›
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Social media platforms have proven themselves as useful tools for brand engagement. From Instagram to TikTok to Snapchat, these apps offer a wide range of suitable tools and features for marketers to reach a diverse audience. But when it comes to ad formats the choice can seem a little daunting. New research from customer experience platform Emplifi finds that engagement rates for Instagram Reels saw an uplift during Q3 2022... Read more ›
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Twitter spending climbed 66% following the company’s takeover by Elon Musk. And though some users decided to abandon the platform and join rivals like Mastodon, installs of Twitter jumped 21% to 6.3 million. Twitter installs on the rise According to new data from Sensor Tower, Twitter adoption in the US grew 31% to 1.2 million, up from 916k. Meanwhile, consumer spending in the US jumped 65% to $442k. Daily usage... Read more ›
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Most mobile users are well aware that app developers and companies collect their data. But given the greater focus on enhanced app privacy and security, how much data is being shared exactly? Data removal company Incogni took a closer look at Google Play Store’s data section and the results are shocking. More than half of apps openly share user data. The Google apps sharing the most data Incogni examined 500... Read more ›
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Downloads of Mastodon skyrocketed by over 6,000% globally after Elon Musk took over Twitter. In light of controversy, it seems users are turning away from Twitter and looking for alternative platforms. What’s happening on Mastodon? Mastodon is a free, open-source app and online platform that touts itself as a Twitter alternative. It shares some features with Twitter, but there are many differences.s For example, on Mastodon, users can create their... Read more ›
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Inflation and economic instability had a widespread effect on businesses including the mobile app market. Publishers of apps large and small have been affected by weaker consumer spending and higher ad prices, among others. But a new report from mobile experts data.ai reveals that some app categories have withstood the storm. Not ready to let go of entertainment and dating The report reveals that consumer spending in dating apps reached... Read more ›
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Japan is moving toward a cashless future with 40% of all transactions predicted to go digital by 2025. A new report from mobile marketing analytics platform Adjust and mobile growth experts Liftoff finds that the fintech app saw some of the highest session growth in H1 2022, increasing 13% year-on-year. Payment apps are on the rise The report found that payment apps accounted for nearly 75% of total fintech sessions,... Read more ›
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While consumers are reigning in spending on streaming and shopping in light of the cost of living crisis, they’re not quite as eager to pull back on their dating habits. According to Tinder, paid subscriptions on the dating app actually rose 7% over the summer until September. Still eager to find love Match Group which owns popular dating apps such as Hinge and OKCupid reported sales of $810 million during... Read more ›
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Economic instability after the pandemic and the war in Ukraine have undoubtedly had a knock-on effect on app revenues. Now data from Fair Betting Sites shows that in-app advertising is taking a hit as well. In-app advertising takes a hit In-app advertising is predicted to grow by just 6% to $220.8 billion in 2022. That’s a fifth of last year’s growth rate. In-app purchase revenue growth also declined, growing just... Read more ›
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If there’s one thing I’ve learned running Intellifluence, it is to always listen to your users. When we launched Influencer Offers last year at this time, we saw a very rapid increase in brands rushing to check it out. Since then, we’ve been collecting feedback on how to make the experience better for everyone involved. Since most of the feedback we received over that period came from brands on the... Read more ›
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TikTok is reportedly launching a dedicated gaming channel within its app, according to the Financial Times and people familiar with the matter. Earlier this year, the company had already touted its ambitions to break into gaming. What is TikTok gaming? The popular social and video app plans to add a dedicated gaming tab to its app which lets users access various mobile games. Gaming would be ad-supported which could be... Read more ›
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Around one in three gamers say adverts negatively impact their gaming experience. But it doesn’t have to be that way. Often the ad is not to blame but instead, it’s the ad type that disrupts gameplay. Intrinsic or native in-game adverts are the least distracting types of ads, according to a brand new survey by mobile app ad specialist Frameplay. Based on the answers of 1,200 mobile gamers, the survey... Read more ›
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Sales in mobile games in China fell to their lowest since the start of the Covid pandemic, dropping 19% to $8.23 billion according to a report from video gaming intelligence experts CNG. Sales of mobile games were down 12.6% from the previous quarter when revenues were $9.4 billion. The reduction was driven by weaker sales of mobile games as they slid 25% from last year to $5.7 billion due to... Read more ›
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Short form video has quickly captured the attention of app users globally with TikTok regularly leading the download charts for iOS and Android app stores. Despite its undisputed potential for entertaining marketing initiatives, could the popular app actually be influencing consumer behaviour? TikTok impacts interest in dining experiences According to an MGH survey of 1,139 TikTok users in the US, 53% of millennial users visited or ordered from a restaurant... Read more ›
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While many app categories noted a jump in installs during the pandemic, there’s been a drop in interest during the years that followed when lockdowns came to an end and users returned to managing certain things like shopping in the real world. However, one category that has continued to see growth is financial apps. Money management apps gained 9 million new Android users in 2022 so far. 40% rise in... Read more ›
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The performance marketing agency AdQuantum has teamed up with the ad intelligence platform SocialPeta to create a joint Global report on app marketing for H1 2022 — The state of mobile game and app markets. This study reviews how the industry has changed and what marketing and product teams should expect in the future. Here is a sneak peek at what you will learn from this report: How the number... Read more ›
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With over 12 million installs in September alone, TikTok continues to be the most-downloaded app across Southeast Asia. That’s a near 18% rise year-on-year according to the latest data from Sensor Tower. But it’s not Bytedance’s only app dominating the top 10 downloads charts for the area. CapCut downloads jump 14% CapCut, another app from TikTok maker Bytedance, was the second most installed app in Southeast Asia with 10.5 million... Read more ›
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With the rise of the creator community, social platforms have been busy adding tools and monetisation features for their most creative users to boost not just their own profiles but collaborate with brands on in-app influencer marketing initiatives. This adds value by enabling creators to share what’s important to them while earning some money. Now a new report from Adobe reveals that almost half (48%) of all creators are making... Read more ›
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Popular photo-sharing app BeReal just closed a funding round of $60 million in a series B pushing its valuation to €600 million. It follows a $30 million Series A in June 2021. The latest valuation brings the app value to $100 per daily active user. So what’s the hype all about? MAUs and DAUs on the rise BeReal has been popular with Gen Z in particular with monthly active users... Read more ›
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We are excited to announce that the first-look agenda for App Promotion Summit Berlin 2022 is now live and it’s packed with app growth knowledge bombs. Our in-person conference at Hotel Adlon in Berlin on Thursday 1st December will feature a main stage covering app growth across the funnel plus 4 workshop rooms focusing on App Store Optimization, User Acquisition, App Product & Engagement and Social & Influencer. We have... Read more ›
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Mobile apps experienced a significant surge in adoption and consumer spending during the pandemic. As restrictions are levelling off and the world reopens, spending on mobile apps has dropped. According to the latest report from mobile and app experts data.ai consumers spent 5% less on mobile apps during Q3 2022 compared to the $34 billion they spent in 2021. But overall spending was still 40% higher compared to pre-pandemic levels.... Read more ›
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29.09.2024 13:32
Last update: 13:25 EDT.
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