App Promotion Summit returns to SF on Thursday 26th September and we’d love to see YOU there along with 200+ app marketers and product leaders from the world’s leading apps and brands including: Bumble, Houzz, Canva, LinkedIn, Walmart, Mozilla, Public, Sephora, Crunchyroll, Stash, Fanatics Sportsbook, McAfee, Huckleberry Labs, J.Crew, Perfect365, Amazon Music, The Gap, Zynga, Monzo, Cronometer, Unico Studio, Weedmaps, Sobeys, Reddit, Poshmark, Reddit, Inkit and Upwork. Attendees are already... Read more ›
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Just because a user downloads a fintech app, doesn’t mean they’ll be using it. In fact, only one in five users who install fintech apps, end up signing up within the first week. That’s according to the latest Industry Benchmark Report for Fintech Apps 2022 from CleverTap. Why are install-to-sign-up rates so poor? Something’s amiss if just 21% of those downloading a fintech app actually sign up during the first... Read more ›
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Apple Search Ads is now the second-largest network for user acquisition on iOS, according to the Singular ROI Index 2023 released today. That’s by comparison with platforms using analytics from SKAdNetwork. But smaller networks tied to Google and Meta are growing too. Let’s take a closer look. Ad spending on iOS continues to grow When considering dollar volume and the number of conversions, Apple Search Ads is now the second-biggest... Read more ›
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TikTok has the highest engagement rate among social media apps according to new benchmark report from RivalIQ. The analysis is based on 5 million posts and 9 billion comments and favourites on Facebook, Instagram, Twitter and TikTok from top global brands. Let’s take a closer look. Short video has highest engagement rate TikTok engagement rates topped almost 6% per post even thought the app had the lowest activity rate at... Read more ›
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TikTok has the highest engagement rate among social media apps according to new benchmark report from RivalIQ. The analysis is based on 5 million posts and 9 billion comments and favourites on Facebook, Instagram, Twitter and TikTok from top global brands. Let’s take a closer look. Short video has highest engagement rate TikTok engagement rates topped almost 6% per post even thought the app had the lowest activity rate at... Read more ›
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The health industry has seen a significant change since the Covid-19 pandemic with ever more healthcare services available via mobile apps and on people’s wearable devices. Health tracking is now popular to manage existing conditions and keep fit. Business intelligence firm Morning Consult took a closer look at the health app trends of 2023. Growing number of Americans are using health apps Two in five US adults are now using... Read more ›
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Mobile has changed the way shoppers interact with brands and online retailers. But what’s really important when trying to engage shoppers and what has the biggest impact on their purchasing decisions? Customer engagement platform Emplifi just released a new report based on the answers of 2,000 shoppers in the US and UK to find out. User-generated content is trusted Not all reviews are equal. According to the survey, 87% of... Read more ›
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With the rise of TikTok, video has been all about the short format. But now new research from growth acceleration platform Liftoff finds that longer video ads are more effective than their shorter counterparts. Mobile user acquisition managers seem to be focusing on videos between 30 to 60 seconds in length for better performance gains. Longer is better for video ads Although attention spans may be short, slightly longer mobile... Read more ›
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With the Covid-19 pandemic, a growing number of customers began utilising banking apps. Downloads of banking apps in Europe and the UK rose 5% last year compared to the previous year, according to research from app analytics and marketing company App Radar. Here are the findings. Neobanks make the biggest splash Out of all the Google Play Store banking app downloads analysed, neobanks made the biggest gains. Downloads of neobanking... Read more ›
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![Join the conversation: Putting SKAN 4.0 into practice [live event]](https://times42.com/media/8/4/7/5824847_640x200.jpg "Join the conversation: Putting SKAN 4.0 into practice [live event]")
Every update of SKAdNetwork from Apple Inc. raises the app performance ecosystem expectations for the privacy-preserving attribution framework for iOS to be improved. On October 24th, 2022, Apple released iOS 16.1 and along with it SKAdNetwork 4.0. What has brought this update and how to take advantage of it? On March 9th, join Sarah Camden of InMobi, Eran Friedman of Singular, and Adrienne Rice of M&C Saatchi Performance to talk... Read more ›
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With 4 weeks to go until App Promotion Summit London, now is the time to take advantage of our Early Bird offer that ends this Friday (24th February). The packed agenda features 4 rooms of app growth talks, panels, workshops and interactive sessions. In-person ticket holders can enjoy our networking coffee breaks, lunch, cocktail roundtables, evening drinks reception and the legendary late night after party. We only have capacity for... Read more ›
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Mobile marketers are increasingly discovering the power of mobile game advertising with the number of advertisers rising by almost 18% in 2022 over the previous year. That’s according to new research from SocialPeta which took a closer look into global mobile game marketing. Let’s dive in. All eyes on casual Despite the increase in mobile gaming advertisers, they created 16% fewer creatives at 12 million. However, creatives grew 7% quarter-on-quarter... Read more ›
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Following the success of APS NYC last year, we are looking forward to returning to NYC on Thursday 22nd June. Last year, 200+ app marketers joined us for an epic event featuring 4 rooms of app growth content and 30+ speakers. Here are some highlights: We are excited to be back this year, it is going to be bigger and better than ever… Super Early Bird tickets are on sale... Read more ›
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The MENA (Middle East North Africa) region is quickly gaining a reputation for being a fast-growing market in mobile gaming with revenues expected to exceed $5 billion by 2025. Now, gaming market intelligence provider Niko Partners has zoomed in on the big three – Saudi Arabia, Egypt and the UAE – to find out more about what’s driving mobile gaming apps in the region. A growing market According to the... Read more ›
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While creating an app is no easy feat, keeping it alive and going is even harder. When apps on the App Store and Google Play Store go without updates for at least 2 years, they’re referred to as “abandoned” apps and the latest Abandoned Mobile Apps Report from Pixalate shows: abandoned apps are on the rise. Outdated apps on the rise The number of abandoned apps on app stores rose... Read more ›
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Mobile is now the dominant platform for media consumption with users spending over 4 hours a day on their mobile devices compared with 3 hours on PCs and TVs. That’s according to the latest ’A New Era of Engagement in Media & Entertainment report from mobile experts Newzoo which surveyed over 2,500 consumers in the US to find out how the different generations engage with media and entertainment. In engagement,... Read more ›
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In 2022, the Utilities vertical showed significant growth during sports events, specifically – the World Cup. PropellerAds noticed that conversion rates around certain GEOs, ad formats, and OS spiked by 20%. As stated in Forbes research, 65% of sports fans prefer smartphones to watch games. Considering these numbers, it’s easy to suggest that a lot of sports fans naturally become active users of mobile applications, especially those that make their... Read more ›
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With Valentine’s Day just behind us, let’s take a look at the top dating apps. Bumble, Match and Meet led the dating app charts in 2022, according to SensorTower’s latest report. Top dating apps stable across last two years Tinder, Bumble and Hinge were the top three dating apps in 2021 and 2022. The top two have been fairly stable with Tinder and Bumble already leading in 2020. However, in... Read more ›
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Social media app BeReal has seen its daily active user figures decline by 48 percent from its October high, according to data provided to Business of Apps by Apptopia. The app, which has marketed itself as an “authentic” social media experience with friends, reached 20 million DAUs on October 2022, but has since seen its daily actives decline to 10.4 million users. Monthly downloads of BeReal have also seen a... Read more ›
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When it comes to app growth, it can be difficult to measure success beyond installs. Now mobile app experts DigitalTurbine and Apptopia released a new report that aims to understand how brand awareness and install intent deliver app growth and strengthen app brands. Their BRAG (Brand Relative App Growth) Index shows which apps are users’ favourites across five main categories. Netflix and Prime are much-loved video apps Netflix and Prime... Read more ›
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Although users still spend the most time on their smartphones using social media apps, it seems tablet devices are more popular for video apps. According to new findings from UKOM, the online measurement company, YouTube, Netflix, BBC iPlayer, TikTok and Prime were among the top 10 apps for total time spent in December 2022. Larger apps continue to attract users The latest data finds that apps with more than 10... Read more ›
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Most popular sources
Business Insider
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26% 31 |
GSMArena.com
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15% 15 |
CNET
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11% 7 |
Tom's Hardware
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9% 7 |
Digital Trends
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7% 6 |
| View sources » | |
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29.09.2024 08:29
Last update: 08:20 EDT.
News rating updated: 15:20.
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