App Promotion Summit returns to SF on Thursday 26th September and we’d love to see YOU there along with 200+ app marketers and product leaders from the world’s leading apps and brands including: Bumble, Houzz, Canva, LinkedIn, Walmart, Mozilla, Public, Sephora, Crunchyroll, Stash, Fanatics Sportsbook, McAfee, Huckleberry Labs, J.Crew, Perfect365, Amazon Music, The Gap, Zynga, Monzo, Cronometer, Unico Studio, Weedmaps, Sobeys, Reddit, Poshmark, Reddit, Inkit and Upwork. Attendees are already... Read more ›
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Embracing the future of mobile advertising Petal Ads as a gateway to international markets Petal Ads continues remarkable growth Petal Ads (formerly HUAWEI Ads), an industry-leading mobile advertising ecosystem, calls on brand advertisers to embrace customised on-device all-scenario ad solutions to reach out to audiences across borders and help European advertisers enter the Chinese market. During a special masterclass attended by leading global brands at this year’s OMR Festival, Petal... Read more ›
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54% rise in delisted apps What it means for user privacy? Key takeaways Delisted apps can pose a risk to consumer privacy and the overall quality of the app ecosystem. Even after being removed from the app stores, these apps may still be installed on users’ devices and continue to collect personal information. Additionally, advertising revenue directed towards these apps can incentivize and perpetuate privacy risks. Now a new report... Read more ›
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The last two years for Wish have been disastrous, with significant declines in revenue and usage. While it is not the only app to see its fortunes reverse since the global lockdowns ended, it is one of the few to see losses this dramatic.  To put this in context, pre-pandemic Wish reported $1.9 billion in revenue for the full year 2019. Its co-founder had ambitions of Wish becoming the next... Read more ›
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![Learn how to scale user acquisition through 2023 and on [live event]](https://times42.com/media/4/5/7/6250457_640x200.jpg "Learn how to scale user acquisition through 2023 and on [live event]")
We live in a world where economic uncertainties and app user privacy concerns make it harder for marketers to meet their bottom line. Ad budgets are getting cut and marketers have to adapt to work with less data to build their ad campaigns with. The question is – what is the right strategy to continue driving quality user acquisition at scale despite the abovementioned hurdles? On May 18th, 10 am... Read more ›
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![Register to learn how to scale user acquisition through 2023 and on [live event]](https://times42.com/media/4/3/2/6250432_640x200.jpg "Register to learn how to scale user acquisition through 2023 and on [live event]")
We live in a world where economic uncertainties and app user privacy concerns make it harder for marketers to meet their bottom line. Ad budgets are getting cut and marketers have to adapt to work with less data to build their ad campaigns with. The question is – what is the right strategy to continue driving quality user acquisition at scale despite the abovementioned hurdles? On May 18th, 10 am... Read more ›
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Android accounts for most creatives Casual dominates gaming industry Key takeaways The first quarter of 2023 saw an overwhelming majority (92%) of mobile game advertisers release new creatives. This equates to nearly 50,000 advertisers in the mobile gaming space who introduced fresh ad content during this period, finds ad intelligence company SocialPeta. Video ads accounted for 83% of all ad creatives during the quarter, while Image, Playable, and other ad... Read more ›
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How Google prevents ad-fraud New tools supporting developers Key takeaways With the growing popularity of mobile apps, the number of malicious apps that can harm users’ devices or steal their data has risen. To combat this issue, Google has been investing in machine learning systems and app review processes to identify and prevent policy-violating apps from being published on Google Play. Google recently announced that it prevented 1.43 million policy-violating... Read more ›
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We are excited to announce that the first look agenda for App Promotion Summit NYC 2023 is now live and covering the latest in app growth and product including Generative AI, Custom Product Pages, SKAN 4.0 and data driven decision making. 🚀 Our in-person conference at 360 Madison Avenue in Midtown Manhattan on Thursday June 22nd will feature a main stage exploring app growth across the funnel plus 2 workshop... Read more ›
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The value of in-app ads Over half of users find in-app ads useful Key takeaways The mobile application industry is witnessing a significant surge in in-app advertising demand, as per a recent survey. The increase has been linked to the rising usage of mobile apps and the shift in consumer shopping behaviour following the COVID-19 pandemic. In-app advertising has now emerged as a crucial revenue stream for app creators and... Read more ›
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Charting success Few US apps in the US top ranks Key takeaways As concerns about data privacy and security continue to mount, many Americans are left wondering just how pervasive Chinese apps are in the United States. Despite these concerns, a number of Chinese apps have continued to gain a significant following, with millions of Americans using them on a daily basis. Charting success According to recent data from app... Read more ›
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Personalised suggestions Major boost to ad revenues Key takeaways As Google prepares for its annual I/O developer conference in May, the tech giant has been spotted testing a new Play Store ad slot that could expand its search ads business. The move would offer developers access to new, prime real estate for their app marketing efforts. Personalised suggestions This latest development comes two years after Apple added a new ad... Read more ›
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So what is Fireside? Expanding reach Key takeaways Fireside, a popular interactive entertainment app backed by billionaire investor Mark Cuban, has announced the successful completion of its Series A funding round, securing a whopping $25 million in investments. This brings the company’s post-money valuation to an impressive $138 million, up from the rumoured $125 million estimate reported last year. So what is Fireside? Fireside has gained significant traction by attracting... Read more ›
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Data without the consent Users take privacy seriously Key takeaways According to a recent study conducted by Usercentrics, a leading Consent Management Platform (CMP) provider, a staggering 90% of mobile games are not in compliance with privacy regulations. This means millions of gamers around the world have no control over how their personal data is collected, stored, and used. Data without the consent Based on an analysis of 269 leading... Read more ›
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What’s Lemon8? Crunch time for ByteDance Key takeaways ByteDance, a major technology company based in China, is promoting a new social media application called Lemon8 in the United States. This move comes as the company’s flagship app, TikTok, is facing the possibility of being banned in the US. However, analysts believe that introducing a new app as a replacement for TikTok may not be the most effective solution for ByteDance’s... Read more ›
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 Do you want to join us at App Promotion Summit NYC 2023 in June? 🙌 Take advantage of our Super Early Bird discount and save up to $1,000. In-person ticket holders can enjoy our networking coffee breaks, lunch, evening drinks reception and the legendary late night after party 🥳 We hope you can join us in person on Thursday June 22nd, along with hundreds of other app marketers, as... Read more ›
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Save, save, save Don’t skimp on entertainment Gaming spending tightens Key takeaways Data.ai an app analytics company, just released its Q1 Rankings Report, revealing that global consumers now spend an average of 5.5 hours per day on mobile apps in 2023, up from 5.4 hours in Q1 2022. But what apps are they spending their time on? Let’s take a closer look at the mobile usage trends from Q1 2023.... Read more ›
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What are the changes? What the changes mean for users and developers Key takeaways The subscription-based revenue model has become increasingly popular among app developers in recent years, with users opting for monthly or annual payment plans for access to premium features or content. However, the payment process can be complex, and payment failures are a common issue that app developers have to deal with. Now Apple has unveiled a... Read more ›
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Measure Protocol has released its first App Life Report of 2023, with details on consumer digital behaviors, including a deep dive into the continued rise of user engagement and prioritization of TikTok. Based on behavioral data collected from consumers using the company’s proprietary Retro technology, the only user-focused data solution of its kind, the new report outlines how individuals are really spending time on their mobile devices. “Our Retro solution... Read more ›
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What are the changes? What the changes mean for developers Key takeaways In response to an antitrust intervention by the UK’s Competition and Markets Authority (CMA), Google has put forward a proposal that would grant developers offering apps through its UK Play mobile app store the freedom to utilise alternative payment processors for in-app transactions. This would provide an alternative to the company’s proprietary billing system, which currently serves as... Read more ›
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Simulation games are cheapest But hyper casuals drive installs Key takeaways Simulation games are the most cost-effective in terms of user acquisition, with a cost of $0.59 per install according to a new report from Liftoff, the growth acceleration platform. By comparison, lifestyle games are significantly more expensive with a cost of $1.32 per install, which is more than twice the cost. Simulation games are cheapest User acquisition costs are... Read more ›
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Most popular sources
Business Insider
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62% 23 |
GSMArena.com
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6% 5 |
CNET
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6% 0 |
Mashable
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4% 3 |
Tom's Hardware
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4% 0 |
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29.09.2024 05:24
Last update: 05:05 EDT.
News rating updated: 12:10.
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